Why Estate Agents Are Falling Behind On Social Media?
Estate agents are falling behind on social media marketing. As a rule, they are relying far too heavily on websites to advertise and sell homes. Facebook strategies are effective ways of reaching their target audience – home sellers and buyers – and are either free to manage in-house (if you have a trained member of staff),…
How to maximise data for your marketing campaign.
How to maximise data for your marketing campaign and how, where and when to use social media: At The Media Octopus, we believe that a strong marketing campaign, no matter how big or small, is vital to the success of any business. With consumers being bombarded with information on a daily basis, thanks to growth…
Social, “Do you want Web with that?”
Over the past few weeks I have been spending a lot of time conducting a series of Social Training sessions. One of the things that has really surprised me throughout these sessions, is peoples understanding of what Social is for. We can break Social Media useage into three distinct camps. First there is the private…
Change your Twitter approach right now!
Back Drafts and the Flutter of Tweets Ok, so here we are in 2014 and things are changing so fast it’s like standing on the side of a freeway feeling the back draft as traffic whizzes past. As you watch vehicles pass and you are never likely to see those particular cars again. Can you…
YouTube: Time wasting, or superhero?
Have you ever thought about using YouTube to marketing your business? What part does it play a part in helping you sell more? I bet I have a different answer to you! Yes, I know it’s meant to be the really big thing of 2014, but do you really think it works? Is YouTube marketing…
How to use social media if you have a ‘boring’ product.
We all see it, either companies that are seen as boring struggling to post interesting content, or bare facebook pages and twitter timelines because who the hell cares about cheese crackers. To be fair, Energizer and Ritz actually support the arguemnt that most companies, no matter how dull the product seems, can post relevant content…
Building effective Twitter connections.
Like receiving a five match ban, Twitter follow limits are frustrating. How can you possibly continue building effective twitter connections? Leadamo Academy talks twitter limits and building effective twitter connections Some of you might have reached a Twitter follower limit. Have a look at your account. What’s the ratio of following to followers? That can…
Chapatis and Twitter are part of doing business.
After scanning my Twitter timeline which is now a regular part of my daily routine I noticed a tweet from @MattNavarraUK saying that it was Twitter’s 8th Birthday so you can discover your very first tweet. Like lots of other cool things I’ve found on social media, I gave it a whirl. I was pleasantly…
Should you invest more time in a company blog or Twitter?
Should you invest more time in a company blog or Twitter? A question I have seen banded about of late, is whether or not Twitter is the best way forward for brands to connect with their consumers, or whether the blog is the best platform for making that connection. Surely, the answer is both? Why…
Youtube: If a picture can paint a thousand words, how many more can video?
As the UK’s first reality property app raises $500,000 capital the question posed is whether 3D imagery is a future marketing solution for Estate Agents? It has been known for a number of years that social media is a great way to boost your online property exposure, with many Estate Agents choosing to use networking…
What does Turkey’s Twitter trouble tell us?
This is an unusual Leadamo Academy post as it strays slightly outside its usual remit of offering helpful hints and tips about twitter. What does Turkey’s twitter trouble tell us? Not that we are straying far from twitter it’s just this time we are considering social media as a much bigger entity. Why? Well it’s…
Facebook for B2C: Plan your attack!
There’s a lot of negative press when it comes to using Facebook for business. In this post, I’ll be looking at both Facebook fan pages, also known as business pages and personal profiles. Personal accounts and fan pages can be incredibly useful for relationship marketing and networking, but both require a completely different approach. As…