Everyday, thousands of new social media accounts are created across all the major platforms. All these new accounts are already many years of effort behind the early adopters of social media, some people and brands have already many thousand or million followers with amazing results being achieved from their endeavors. So, is it now too…

How to harness the power of social media to increase brand exposure is a frequently researched topic and one that many businesses continually search the answer for across the internet. What must be understood in social media and those who’ve been in business for a while will understand, is that good business is built on…

Is it really important what time of day or even day of the week that you are updating your social media account with content? Social media is 24/7 with tweeting, posting on Facebook, uploading videos to YouTube or pinning to Pinterest happening constantly and at an increasing frequency. So, how do you decide when is the…

It seems that more and more people in business are starting to realize that social media, though free to set up and use, really does not do much unless you put a lot into it and that means time, effort and knowledge. Many companies these days are either outsourcing social media management to expert marketing…

When people dream of success from a social media campaign they think about going viral, grabbing the attention of thousands or even millions of people at a very low cost or totally free by chance (AKA Charlie Bit My Finger). The real side of social media is that not every Facebook update or Tweet on Twitter…

Let’s face it, you see Facebook everywhere and anywhere from your desk top computer at work to mobile phones on the train home, but just how popular is this social media platform. Here are some interesting facts from 2013 about Facebook: Every 20 minutes, there are almost 2 million status updates. Now over 1,15 billion active…

Social Media now needs no introduction and to add to it’s ever increasing popularity here are some interesting and amazing facts taken from Google search about what is happening out there in 2013. 80% of total Pinterest’s pins are re-pins. There are over 1 billion LinkedIn endorsements. Over 20 million user accounts on Twitter are…

If you have been recently finding that more and more of your older relatives have been #reTweeting your comments on Twitter or liking your updates on Facebook then you are certainly not alone as a recent survey showed that the adoption of social media platforms for Americans 65 and older more than tripled in the…

Many would advise to dedicate as much as you can and also allow for spending budgets too in order to accumulate as much following and interaction as possible. But looking at micro to SME size businesses the scenario usually is both time and marketing investment money poor. What then is the right amount of time…

A common question that we get asked is: How do I run a successful social media campaign? Social media marketing for business is using the power of platforms such as Facebook, Twitter and Linkedin in order to advertise / promote your brand. You are able to collate target audiences across these social sites meaning that…