Many try and evaluate the ROI of social media and this is one of the biggest challenges for businesses and agencies alike. For E-commerce style businesses they can track social media sales by such things as Google Analytics or offering special codes for each of the platforms which can be re-deemed when people make purchases.…

How to get your ideas to spread in social media There is no stronger marketing than word of mouth and there is no better platform to canalise it than social media. The industrial-oriented business model from last century where the success of companies was based on achieving economies of scale to produce more quantities at…

As more and more Essex Businesses incorporate social media marketing as part of their day to day activities, it is important to not only create accounts for your own business, but community pages also. Where most companies will have a Facebook Fan Page of their company, large organisations with bigger social media following and reach…

The world of social media marketing has an ever increasing selectionl of useful and innovative tools at its disposal. There is a constant stream of new tools, apps, websites and softwares that are being created to ease the usage of or improve productivity of social media management. Most of these tools feed from the data…

This blog is ideally for those who have experimented with social media management and have built up a target audience and now are looking for further ways to engage those who are within their community. First of all, let’s look at why building a community is vital to escalating your social media efforts to deliver…

Can you really afford to ignore Social Media in todays marketing world, leave out venturing on to Facebook, Twitter or YouTube? Figures now show that social media management for business is now offering strong return in investment and is helping to increase brand awareness across the internet to include improving search engine optimisation for Google…

We hope that our mammoth 50 Golden Rules of Social Media Management can help all businesses applying some great techniques and tips to improve their current results from the many social media platforms out there today. Read and enjoy! Think about strategy before you commence your social media life – Know who you are going…

In the ever expanding world of Social Media, Pinterest has quickly evolved from a simple start up concept to one of the most popular, revenue generating social media platforms. In the last 5 months Pinterest has grown its user base 43.7 percent to more than 70 million. A big part of users action on Pinterest…

“Strategy FIRST, Implementation SECOND!” The first step is usually missed by most businesses, they simply want to act and get under way with social media management rather than sitting down and thinking what they  are going to be offering out across the varied platforms to gain success and ROI from their efforts. Get a good…

Linkedin is a great professional social media  platform that unlike portals such as Twitter and Facebook, it allows for detailed searches for relevant member and group keywords. Success from Linkedin is all about being found and participating within relevant group discussions. Here are some top tips which will improve your visibility and success from using…