So often we are told what NOT to do on our Facebook profile. Don’t post photos of yourself passed out with your skirt up around your ears; don’t check-in at Cottesloe Beach when you have called in sick to work; and don’t Like incriminating Pages, such as ‘Western Australian Booze Bus Locations.’ Now of course…

The beginning of a new year usually marks the ‘cleaning up’ of one’s life – joining a gym, quitting chocolate, renovations, etc. My challenge to you is to add cleaning up your digital footprint to this list. We all leave traces online with every single activity that we do, and it is worth taking the…

Adjusting your Facebook privacy settings Facebook is sneaky. Facebook wants you to share as much information as possible. Facebook wouldn’t exist if you didn’t share! Now, whilst sharing some things on Facebook is fun, useful and in some cases, just necessary – there are other times when you want to control who can see certain pieces of content.…

Many try and evaluate the ROI of social media and this is one of the biggest challenges for businesses and agencies alike. For E-commerce style businesses they can track social media sales by such things as Google Analytics or offering special codes for each of the platforms which can be re-deemed when people make purchases.…

How to get your ideas to spread in social media There is no stronger marketing than word of mouth and there is no better platform to canalise it than social media. The industrial-oriented business model from last century where the success of companies was based on achieving economies of scale to produce more quantities at…

As more and more Essex Businesses incorporate social media marketing as part of their day to day activities, it is important to not only create accounts for your own business, but community pages also. Where most companies will have a Facebook Fan Page of their company, large organisations with bigger social media following and reach…

The world of social media marketing has an ever increasing selectionl of useful and innovative tools at its disposal. There is a constant stream of new tools, apps, websites and softwares that are being created to ease the usage of or improve productivity of social media management. Most of these tools feed from the data…

This blog is ideally for those who have experimented with social media management and have built up a target audience and now are looking for further ways to engage those who are within their community. First of all, let’s look at why building a community is vital to escalating your social media efforts to deliver…

Can you really afford to ignore Social Media in todays marketing world, leave out venturing on to Facebook, Twitter or YouTube? Figures now show that social media management for business is now offering strong return in investment and is helping to increase brand awareness across the internet to include improving search engine optimisation for Google…