Business

When you are looking to sell products online it is important to find the right balance between a tempting deal for your customers and the profit you need to make as a merchant. Choosing the right price for your products is therefore essential, although this can prove difficult to get right at first. Trial and…

It’s little wonder that so many stories and anecdotes feature the office water-cooler. At some time or another, practically anyone on your company’s premises needs a drink of water – it’s one of life’s essentials. It’s not only the place where office gossip is shared but also a focus for bright ideas and the development…

In today’s connected corporate market, companies need to not only have a strong online presence, but also keep maintaining and enhancing it to ensure it remains visible and relevant. One key factor that affects any website’s visibility is its search engine ranking. This has an impact on any firm’s position when someone searches for the…

If you’re planning on taking your brand to a trade show, then the good news is that you don’t have to get the biggest or the flashiest stand to make your brand stand out, gain new custom, and overall get great results from the day. All you need to do is make sure that you…

Every business today needs to have a website if they want to be taken seriously. Unfortunately, lots of businesses are still not using their websites to their full potential. Below are four vital components for any business website that wants to offer real value to users. A Reliable Web Host If you have an unreliable…

Competition is a huge part of business. Without it, you may not be able to provide the service you could, and you have no real reason to try and push things to that next level. Competition is healthy at the end of the day, but if you feel as though you are falling behind then…

Did you know that just 9% of digital ads are viewed for over a second? That’s one of the eye-opening revelations of research by Lumen, which also found that, in contrast, 40% of print ads are seen for the same length of time, as Marketing Week reports. Who said print is dead? This leaves the…

No one wants to think about the worst happening and that’s true in your professional as well as your personal life. But when it does, you may not have the option to change the circumstances but you can take control over how you react to them. In this article we’re taking a look at making…

Suppliers come in all shapes and sizes. Some may be there for convenience, others because they’re an important part of your product or service offering. In the running of a restaurant, for example, it might be that we use branded local suppliers to provide us with certain ingredients, sausages for example. These higher-quality purchases can…

Hosting an industry speaker event is an incredible privilege. For one thing, not everybody gets to do this. It’s not that they can’t, but you have to have a certain reputation to have prominent people from within the industry and in the media, show up. It would be pretty sad if you hosted such an…

Is your office space looking tired and worn? Does it feel like you’re stepping back in time each time you enter the office? Are you starting to notice a change in morale, attitude, and even productivity in your employees? If you’ve answered yes to these questions, it could be high time to give your office…

Approximately 80% of Americans take part in a customer loyalty program. Because of this customer retention measurement is necessary to better understand customers’ purchasing habits. So which measurements give you the most information and how many of them do you need to measure? Read on to learn more about customer retention measurement. Customer Retention Measurement Fundamentals…