Content Marketing
BooooTube: Why Your Video Marketing Campaign Isn’t Working
You’ve been refreshing that YouTube page for days. But the view counter simply isn’t reaching the triple digits. The only reason they’re reaching double digits is because you keep refreshing the page. Video marketing is becoming more and more frequent. But it’s not as easy as many businesses seem to think it is. The scenario…
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Blog In Your Business And Reach A Brand New Audience
You should be using every tool at your disposal when marketing your business. That includes blogging. By blogging, you open the possibility of reaching an entirely new audience online. You can use a blog purely as a marketing platform, designed to share ideas and concepts related to your company. For instance, you can talk in…
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The Different Kinds of Online Advertisng Your Company Could Benefit From
There are many different ways of advertising your business and its products or services. The old methods, including newspapers, TV and radio, can still be pretty useful. But online advertising is now where it’s at for most small businesses. It’s an affordable and effective way of reaching out to the people you want to sell…
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What Makes a Successful Digital Marketing Strategy?
Implementing a winning marketing campaign that gets the results you’re after is all down to fine tuning the key components of your strategy. Digital marketing like what Digital Spotlight offers plays a huge part in how successful your strategy will be, and even on a small budget, it’s possible to create a winning formula. Ranking…
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How to Find Blogging Inspiration.
Just recently, I committed to writing at least four blog posts a week. I need to raise my profile online and as it’s all about content, content and more content, it seemed like a great strategy for getting my writing noticed and would, if nothing else, by great for my creativity generally. Hey, it can’t…
Read MoreThe future of advertising: Native ads
The future of advertising has been up for discussion over the past few years by many professionals in the arena, so it’s of no surprise that it’s back to the forefront of the world of media in 2015. Advertising has taken many forms over the past decade, including the use of advertorials, newspaper ads and…
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How to Find Blogging Inspiration.
This year, I’ve committed to writing at least 4 blog posts a week. Why? Who knows, but I’m doing it now…… This can’t be too hard, I thought, it’ll be easy to find subject matter, as there’s already a whole long list of things I’ve been meaning to blog about but not quite got round…
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Infographics are dead! Long live video infographics!
Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…
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Why we should all be blogging.
So…… almost two weeks into the New Year and I’m sticking to my goal of writing at least 4 blog posts a week. And I have to say I’m actually enjoying it. It’s making my brain work hard and it’s definitely testing my writing skills. I’m getting some great feedback and I’ve noticed a small…
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What exactly is #SEO and how can SEO help your Business?
What is SEO exactly? “Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results” Source: Wikipedia. The business of SEO is growing as more and more businesses understand the need to be seen online and with more…
Read MoreHow to Build a Great Content Marketing Team
Too many cooks spoil the broth but many hands make light work, so say two of the most familiar, yet conflicting, of old Chinese proverbs. When it comes to building a content marketing team however, which indubitably any successful business will need to do at some point, you can do a lot worse than to…
Read MoreWhat on earth can I blog about?
I had an interesting conversation about blogging on Twitter this morning……… By now, everyone reading this should understand the potential power of a blog; how it can inform, assist, raise questions and challenge opinions. I have certainly got a deeper appreciation of it since I started creating content for clients and writing guest blogs for…
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