Marketing

There are businesses out there that keep things so informal that they don’t even use databases. Even businesses that do use databases might not be using enough!   Here are the most important factors you need to consider in your business. These sorts of things need to be collected in databases if you want to…

Alright, so the year is slowly drawing to a close. But, there’s still time left to build brand awareness, and we’ve learned a lot over the last few months. The way in which we set about this task can change all the time, and it’s largely down to preference. But, we’ve picked out a select…

Medical practices are run by professionals with years of training in their chosen field. But there’s one area where dentists, doctors and vets suck: and that’s marketing their business. When times get tough, most practitioners think that the best thing to do is to cut back on marketing efforts. But more often than not, this…

Meetings are an essential part of the daily operation of a big business. In fact Real Business reports that the average person attends 207 meetings a year. Yet meetings are only the start of the process. This is where ideas are raised, debated, moulded and developed. Have you ever been sitting in a meeting and…

Are you stuck in a job that you dislike? Many of us don’t have the privilege to be working within a job role that provides such passion or job satisfaction. A lot of people don’t even know what they want to do for a career until it’s too late. All through college and any other…

Every business aims to do better than its main rivals. Only one company tends to dominate each market at a time. And every single business out there wants to be as dominant as possible. So, what are you going to do to make sure that your business beats its rivals? There are some concrete steps…

Perfecting your traditional marketing collateral is a tried and tested way of drumming up new business. But let’s be honest, not everyone gets it right. We’ve all seen the poor quality flyers dropped through our letterboxes on a regular basis – and they always go straight into the bin. That said, there is always one…

The design of your website is extremely important. Whether it’s a website for personal use or a business asset, you need to ensure it’s easy and fun to use. What you don’t want to do is annoy your users. Of course, if you do want to make users cringe, then go ahead and make these…

Let’s face it. SEO is a dynamic landscape that can be hard to catch up with at times. Still, if you want your website to remain credible and marketable, it has to be SEO-friendly. Rather than list what you should be doing, let me give you ten examples of what you need to avoid:  …

Is your business not seeing the foot traffic that you need? There are lots of reasons why this might happen. It’s possible that your business is located in a busy area. You might think this automatically means that you get more customers into your store, but it doesn’t. Instead, customers might favor one of your…

As soon as you open your business on the market, you’ll be facing a massive amount of competition. Don’t believe us? Just try searching any random phrase or word in Google and see how many businesses come up. You’ll find thousands of them, all selling the same or similar products and services. The market is…

Marketing can be a drag at the best of times. Unfortunately, though, it is crucial to any business. Without it, you will find that the growth of your company slows down to a halt. So how do you liven up your company’s various marketing campaigns? By adding some fun into them of course! Here are…