Marketing

It’s a well-known fact that online marketing has firmly become an essential part of a brand’s growth strategy. Most people use the Internet in some form each day, whether it’s via their mobile devices or a computer in their homes and workplaces. For example, research conducted by Salsify suggests that 77% of shoppers research products…

There’s no doubt about the fact that videos have become an integral tool for brands and businesses to engage their target audience. However, amidst so much competition out there, it can be challenging to stand out from the crowd and establish your brand’s identity. This is exactly where incorporating 2D motion graphics into your video…

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Marketing is vital to the success of every business, but not every business owner knows how to market their company well, and not every business has the time, money and resources to do their own marketing, which is why more and more companies are choosing to outsource their marketing needs to one or more third-parties.…

Let’s be real, it’s not hard to see the appeal of corporate video marketing in modern marketing. It is shown that Brits spend up to six hours on social media each day and a large percentage of that is dedicated to consuming videos. When they watch your brand’s videos, it naturally translates to increased awareness,…

When starting or running a business, there are many essential facets to consider in order for it to be successful. One of the essential components of any business is marketing- after all, you need people to know about your product or service in order for them to buy it! In this blog post, we will…

If you feel like your business isn’t reaching the heights it should or garnering enough interest, you may be able to trace problems back to your marketing. Although marketing is an effective and essential tool for all businesses, many companies struggle to make their marketing stand out. Instead, they have too much faith in their…

If you’re like most business owners, you know that marketing is essential to your success. But what many people don’t realize is that marketing planning can be a daunting task. It’s not always easy to know where to start or what direction to take. This blog post will walk you through the process of creating…

There is a saying that one picture is worth a thousand words. Cliché? Maybe. But the reason why a phrase becomes a cliché is because there is some element of recurring truth to it. And when it comes to marketing, sometimes saying less with an image can have a greater impact on the customers. The…

You don’t have to be a professional copywriter to know that a punchy, compelling blog post headline is key. Without one, it doesn’t matter how groundbreaking the rest of your content is, the reader is unlikely to engage. That’s why you need to make sure that the headline you go with is expertly selected! In…

One of the most common places for business owners to try and skim the pennies is marketing. While it might not seem like the most essential thing in the world, it very well could be. In fact, a lot of the time, marketing can mean the difference between getting the volume of customers that you…