Social Media
Twitterversary: What next for the birdwatching trade?
Twitter verb : to make fast and usually high sounds : to talk in a quick and informal way about unimportant things That’s the dictionary entry I found for Twitter, dating back to a time before the word became eponymous with the social networking service, which does, seemingly, live up to its dictionary definition. Why bring…
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Social Media: The Last Hope For Good Customer Service?
Let’s face it. Brands we love don’t always get it right – but nor do we, as marketers. Perhaps this is such a universal problem on account of the fact that customer service seems to be a dying art, and basically nobody seems to care. How are these things related? Well, the ignorance of such…
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How to decide who to Follow on Twitter.
Twitter is an amazing marketing tool that though simple in structure and what it does, can offer so much in reward and ROI for businesses. Gaining an all important following is what will make you successful in using Twitter for business so let us look at the many ways which people decide to follow and…
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How to Get The Most Out of a Facebook Post
If you are managing a business’ Facebook account take a step back before posting your next update and have a think about what you really want from that post and how to further optimise it for that need. The following 3 metrics described are usually how you measure ROI (return on investment) on a specific Facebook post: Post Reach – The…
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Is Image Everything?
It’s that time of year when all we want to do is get warm, cosy and comfortable. Staying in is the new going out, good TV and comfort food is the norm and girls secretly stop shaving their legs! For some people image is everything, for others, not so much. However, with day light dwindling,…
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What buying fake social media fans and followers means to your brand.
We get asked very frequently if we sell fake fans and followers to help businesses on social media improve their profiles. It is something we do not offer nor recommend so we thought it useful to dedicate a blog to the reasons why you should not look to flood your social media accounts with fake…
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Why Social Media is Essential for Business.
In the last 5 years we have seen Social Media change and grow. Before they were seen as a novelty for the masses to air their private life and politics, but now their importance is seen by marketers. Businesses have finally realised that Social Media is the new newspaper when it comes to advertising. Just…
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How to use Pinterest
I’m a visual person. My eye is immediately caught by images, colours, something that draws me in and leads me to read more, to click, to comment, or to share. I’m exactly the kind of person that Pinterest was created for. Pinterest is essentially a visual pin-board. If you are one of those people that…
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Social Media following vs Google Ranking for Business.
Just how important is your social media following and can it be as or more important than your Google ranking? Certainly in today’s fast moving and mobile internet accessing crazed environment, your presence on fast sharing social news platforms is increasing in importance, especially if you are a business. More and more internet users are…
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What is the value of your Social Media following?
Can you really put a valuation on the size of the following or likes you receive on social media? Every time your mobile pins to alert you of a new connection, are you simply increasing the value of your presence online? Or is it just an ego trip so you can add it in to…
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Appealing to a Male Audience on Pinterest.
Although the number of women using Pinterest greatly outnumbers the amount of men, there has been a demographic shift suggesting the image-based social media site isn’t just a women-only destination. In fact, in addition to major brands that are specifically reaching out to men and encouraging them to use Pinterest, representatives working directly for Pinterest…
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Using Social Media To Promote Your Corporate Event.
Using Social Media To Promote A Corporate Event If you’re running a corporate event, you want to make sure that your event goes as well as possible. This includes getting the right audience to the event, and may involve the need for ticket sales, sponsorships and commercial partners to make your event work. Whatever, kind…
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