Revealed: 7 SEO Mistakes That Will Put You In Google’s Bad Books
Let’s face it. SEO is a dynamic landscape that can be hard to catch up with at times. Still, if you want your website to remain credible and marketable, it has to be SEO-friendly. Rather than list what you should be doing, let me give you ten examples of what you need to avoid: …
Working from Home? Make Sure Your Office Is Set Up Right
It’s official: people who work from home are more productive than those who work in an office. This carries a lot of implications for people all over the business spectrum. For employers, it means that it’s time to consider cloud-based options that allow workers to have more time at home. For employees, it means that…
Sick Of Your Regulars? Here’s How To Attract Better Clients
If you’ve been running your B2B business for a while, then you’ve probably had dealings that you’d rather forget. You may have felt that the client or customer in question didn’t appreciate the work you had put into the project, or wasn’t willing to pay the full value of what you offered. The first thing…
Hosting An Event? Take It On The Road!
Traveling with an event or show can help you appeal to all kinds of new audiences. Whether you’re planning a trade fair, a corporate event, a concert or any other kind of show, consider taking it on the road. Learn how to take your event around towns and cities and you could enjoy the experience…
Fun Ways To Market Your Business
Marketing can be a drag at the best of times. Unfortunately, though, it is crucial to any business. Without it, you will find that the growth of your company slows down to a halt. So how do you liven up your company’s various marketing campaigns? By adding some fun into them of course! Here are…
Calling All Entrepreneurs: Do You Have The Skills To Run A Startup?
Most people know in their hearts whether they’ve got what it takes to be an entrepreneur or not. They’ve either got the capacity to grow and learn as a person, or they haven’t. When it comes to being an entrepreneur, it’s that ability to take on new information that really counts. When you have a…
Remove These Obstacles from Your Ecommerce Website to Improve Results
When you’re aiming to sell to people, it’s up to you to make it as easy as possible for the customer. They have no obligation to buy what you’re trying to sell. Instead, you need to be the one giving visitors to your ecommerce website a reason to buy. You also need to remove the…
Everything You Need to Know About E-commerce Shipping
As a small business owner, you work hard to ensure your customers have the best possible shopping experience during each stage of the transaction. All businesses know that in order to be successful, customer satisfaction is everything. However, there’s one part of the customer experience you have very little control over – delivery. Did you…
Important Considerations To Make When Hiring New Employees
Employees are the backbone of your business. A successful company will have hard-working, passionate employees who keep business operations running smoothly. To fill your business with the right people, you’ll want to take some time when it comes to the employment process. Don’t just hire the first person available. Ensure you find the right…
Why Data Is Your Ally In The Fight For Higher Email Click Through Rates
Right now there’s an interesting trend developing in the world of email marketing. Email open rates have increased substantially. According to Epsilon, they’ve gone from 22.4 percent in 2010 to over 30.8 percent today. That’s great news for companies that depend on email marketing to sell their brand. Unfortunately, however, click through rates have declined.…
Winter Worries: Get Your Business Ready for Colder Weather
Colder weather can disrupt a business. It could even stop usual operations if adverse weather means equipment isn’t working, or people can’t get to work. Preparing your company for the winter can help to prevent any issues that might arise. You can’t prevent it from snowing or make the road conditions better, but you can…
Turn Website Visitors Into Customers For Your Business
If you run a business selling products or services, a website is a crucial part of generating business. Sites can be used to advertise your services, promote your company’s name and gain visitors. Many company websites bring in plenty of traffic, but not enough stick around long enough to become customers. There’s no point…