The Hidden Factor Alejandro Betancourt López Uses to Predict Energy Market Winners

By Marketme | 27th June 2025

The sustainable energy revolution has fundamentally altered competitive dynamics across global markets, yet many promising technologies continue to struggle with commercial viability. This disconnect between technological advancements and market success reveals a critical gap that forward-thinking investors, such as Alejandro Betancourt López, have identified as central to the energy sector’s transformation. Recent analysis from the…

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How Tech‑Startup Accountants Unlock Sustainable Growth

By Marketme | 12th June 2025

In today’s fast-paced innovation economy, tech startups are born every minute—driven by brilliant ideas, hungry teams, and venture-capital firepower. But amidst the buzz of product launches, coding sprints, and user growth hacks, one critical function often gets relegated: accounting. Without solid financial foundations, even the most promising tech startups can lose runway, miss funding deadlines,…

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Attracting Long-Term Tenants: Design Hacks for Creating Inviting Space

By Marketme | 10th June 2025

Finding long-term tenants who actually treat your property like a home (instead of a disposable hotel room) is a bit like online dating. You want commitment, but you’re swiping through a sea of short-term flings and “just browsing” types. Here’s the thing: great tenants don’t just fall from the sky. You create the kind of…

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13 Smartphone Apps That Make Everyday Life Easier

By Marketme | 27th May 2015

Can you remember a world without mobile apps? We can, but only just. With the astronomic rise of the smartphone, apps have become part of our everyday lives, with millions now available to download on iOS and Android devices. Naturally, with so many new and emerging apps, users have to wade through a lot of…

Introducing Doritos Roulette

By Marketme | 19th May 2015

If you are an avid television watcher, you may well have watched Doritos’ latest promotional campaign with interest. Recently, the brand announced the release of Doritos Roulette, a dangerous and innovative new snack that promises to deliver a spicy surprise with every handful. Although this snack provides an interesting proposition, it is not that far…

5 external factors that could destroy a business

By Marketme | 12th May 2015

There are factors in business that we cannot control or predict, and they are sometimes the most deadly. The earnest CEO with a brilliant product and a great set of supporting staff, perhaps recruited through exec-appointments.com should succeed, but sometimes external factors rebel and conspire. Here are five outside forces that can conspire to derail…

The future of advertising: Native ads

By Marketme | 7th May 2015

The future of advertising has been up for discussion over the past few years by many professionals in the arena, so it’s of no surprise that it’s back to the forefront of the world of media in 2015. Advertising has taken many forms over the past decade, including the use of advertorials, newspaper ads and…

5 Great Ways to Use the Power of Social Media at Event Conferences

By Marketme | 23rd April 2015

 Event conferences are a fantastic way to unite people over their passions and enable them to learn more about the fields that fascinate them. Couple all that buzz and talk with social media however and suddenly things can get even more special.  Wondering how best to use social media at event conferences? Read on for…

How Cloud CRM Can Streamline Your Marketing?

By Marketme | 22nd April 2015

As a business it’s hard to stay focused when your marketing strategy can combine mixed methods that span across a multitude of platforms. Every business knows that a successful marketing plan cannot hinge on one method alone, but the more you add to the plan the more difficult it becomes to know whether your strategy…

Too niche for email marketing? Try adding social media!

By Marketme | 19th April 2015

Email marketing spend is on the increase, with companies eager to create great campaigns and not only pull in new customers but keep returning ones. Niche businesses shouldn’t hold back and think that email marketing will be ineffective for them, but how can they make it work? Where to start Creating a marketing strategy is one of…

What message your Logo Convey about your Brand?

By Marketme | 8th April 2015

Your Logo happens to appear first in your business portfolio. It makes the first impression. A professional image with a well-structured theme holds the key of whether you will win a customer or not. A well-crafted logo gives a reason to look further across your company’s document; brochure, website, advertorial, template, business card etc. Your…