How To Prepare For The Ad Changes On Facebook This September
If you’re an advertiser on Facebook, then mark 1st September 2014 in your diary. On that day, a lot changes. In this article I’ll discuss how to prepare for the change, and how to make sure you stay ahead of your competition. Until recently, Facebook ads worked based on a campaigns and ads structure. Around…
“Don’t tweet naked” and other advice that should be obvious
You might expect them to know better already, but police in the UK have been issued with new guidelines on social media use, including resisting the urge to tweet naked pictures of themselves. City of London Police, for example, advises officers that they should not post pictures and videos of themselves and their colleagues naked,…
Social Media & Business [INFOGRAPHIC]
Social media has taken over, if you aren’t on a social media network yourself then you most certainly will know someone else who is. Social media platforms aren’t just used to keep up to date with what your friends and family are up to, it’s also used for marketing and scoping out the competition. Twitter,…
Modern Initiatives In Business: Social Media And Beyond!
Big businesses seem to know everything about us this days. Name? Check. Age? Check. Phone number? Well, if the random cold calls we get are anything to go by – double check! But what a lot of them are lacking? Our e-contact info! Wait, what? We’ve talked before about the different ways that more ‘traditional’…
SlideShare Now Lets You Upload Infographics
As SlideShare itself states, its goal is simple: to share knowledge online. Over the past eight years, SlideShare has worked tirelessly to meet that goal, becoming one of the most popular and useful sites for sharing professional content and presentation related media. Now, over two years since becoming part of the LinkedIn fold, SlideShare has…
5 Reasons: Why Social Media and SEO should be done together?
Number counts for spreading the words. More mouths mean intense voices and higher chances of getting heard around. We are living in a digital society. Even best of the artist finds crunching numbers of likes and followers on Social Media like Facebook or MySpace. This is why, every business needs social media presence. When you…
How to create rocking Tweets?
160 Characters? May not feel enough to wow your audience! Dear Reader, quality matters over quantity. Engaging words that come directly out of your mind makes a big difference. Rock stars will always have more followers than you and I. But we can be rock star in our own niche. How? That’s the trick. Feeds…
How Your ‘Traditional’ Business Can Survive In The Social Age
Everything is about social media these days, absolutely everything. Even when it isn’t. Wait… what? You know what I mean. Businesses about characteristically NOT modern things are having to tread their toes in the murky waters of social. Just how do they survive in the digital age?! Paperstone, a successful office supplies company, are currently…
Why you need a Digital Strategy:
Gone are the days of running an ad in the local paper. If you aren’t online, your business is missing out! As the digital world continues to make an impact on how we communicate, businesses are facing a change to their marketing strategies and being forced to implement digital marketing into their planning. But having…
Paid Followers & Fans: Is There Any Benefit
There are an abundance of people and companies out there offering paid likes and followers for your social media profiles, the rates are often reasonable (on average £23 per 500 fans) and the offers can be tempting. But is paying for your social media audience a good idea and is there any benefit? Should I…
The Principles of Contagious Content: Emotion
Why do some things catch on and what makes some content more contagious? Is it down to luck or is some content just more viral worthy? Hundreds of research hours have been dedicated to solving this mystery and the findings show that there are six key principles to making contagious content. I recently explained the…
How to Balance Your Business Twitter Feed
For many prospective and current customers alike, your business Twitter feed is their first introduction to the passion and commitment your business exudes. As a result, it’s very important to balance your business Twitter feed, specifically in the form of content that will engage and inspire while still maintaining an industry-specific focus. To strike the…