Merging social media with traditional marketing values
Merging social media with traditional marketing values Over the last year there has been a significant change in the way that companies interact via social platforms. There has been a noticeable movement towards social media as a key method of marketing, including the use of direct communication with consumers and other companies to strengthen brand…
You Smile We Smile: The Marketing Power Of The Selfie
The selfie has exceeded all cultural phenomena. It’s gone from a social trend, to a celebrity habit, to an essential marketing tool that has seen been used by the likes of Samsung and Turkish Airlineshave all used the method, and it doesn’t seem to have show any signs of slowing down. Full Tilt: The Brand…
Building Your Social Media Brand
Building your brand on social media is most definitely a challenge. From how you position yourself, to building an audience, and taking the impact offline – there is a lot to think about. The first step in building your social media brand is to create your social media profiles. There are a bunch of companies…
4 ways that social media can help young entrepreneurs & business owners
Despite its meteoric rise to cultural ubiquity in the last decade or so, social networking’s potential as a marketing tool is still frequently ignored, or poorly utilised. Indeed, as some larger companies have discovered time and time again, social networking presents a number of particularly unique ways to promote a particular businesses products or services;…
Social Media Week 2014: What can Social Media do for your business?
Happy Social Media Week 2014! What better excuse to talk about one thing I cant live without! Most brands now are recognising the power of social media and if you aren’t you should be. As technology grows and updates rise we are being forced into it, but it’s a good thing! Here’s why Social Media…
Selling Directly through Social Media.
There are a lot of reasons for your business to establish a presence on a variety of social media sites, but at the end of the day, you’re looking for customers and sales. To encourage those sales numbers, look to what other clever marketers are doing, namely selling products directly on social media. While the…
The world according to Facebook
It’s hard to remember what the world was like without Facebook – it was only in 2004 that it first began, but it is the platform that really defined “social media” for the world and led the way in changing how we share information, how we discuss current topics, and eliminating any distinction between “private”…
Surprising Facts About Social Media
Social media has been part of our lives now for well over a decade. But while it’s integrated into our everyday routines in almost seamless fashion, we’re left wondering if there’s anything we don’t already know about it. Pay attention to what occasionally crops up about titans like Facebook, Twitter, Instagram and the rest however,…
The power of social media
There were two interesting examples of social media in action last week, quite different in scope and outcome, but equally powerful demonstrations of the power of user-generated content. The first relates to the referendum for the independence of Scotland, and the second is a response to an act of homophobic violence on the streets of Philadelphia.…
How technology has created a trend of working from home
For many years, the global economy has operated upon the simple principle of employers and employees making their way to the office on a daily basis during the week to carry out their respective duties and responsibilities. Working in an office allows a company to function effectively, with everyone together in the same building to…
Rise in Social Media Causes Increase in Online Gaming…
The rise of the social networking has heavily influenced the online gaming community. According to an article on WhaTech over 200 million people worldwide play social games on platforms such as Facebook every month, and the social gaming market is expected to keep on growing. By 2019 the value of the social gaming market is…
How Images Improve Your Social Media Marketing
Images are ideal. Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? The push toward visual content has plenty of anecdotal evidence—as you browse the streams on Twitter and Facebook, you’re likely to see images all over.…