Press Releases on Social Media:
One of the most common questions that we get from our clients is, “I keep reading that the press release is dead, so why are you suggesting we put one out?” In a media climate dominated by blogs and other non-traditional press, it’s a great question. While it is trendy to declare the press release…
The Fastest Way to Build a Following on Pinterest.
What’s the point of working to have a social media presence if no one notices your efforts? Social media’s main purpose is to help you build connections, after all. So if you’re blindly wandering around Pinterest, struggling to build a following, you’re wasting your time. Or, perhaps you’re just now launching a Pinterest account in…
UPDATED FACEBOOK IMAGE DIMENSIONS FOR NEW LAYOUT 2014 INFOGRAPHIC
UPDATED FACEBOOK IMAGE DIMENSIONS FOR NEW LAYOUT 2014 Facebook are rolling out a new page layout and with that comes new image dimensions. I have created a handy infographic that explains the new image dimensions and optimum upload sizes. If you find yourself asking what is the size of the Timeline Cover Photo? What is…
Banks Aren’t Exempt From Social Media
The rise of social networks like Facebook and Twitter means that a simple message can travel a long way in a short space of time. Something which is interesting or funny enough to get shared can easily spread to hundreds or even thousands of people within hours. All of which is fine if what’s being…
How small business can leverage Twitter.
Small business can develop big business social media tactics using Twitter Big Brother is watching your Twitter stream Small business can develop big business social media tactics now we are no longer safe from the marketers’ reach. This is true even as we sit on our sofas. No, not even when we shun commercial tv…
When Facebook is gone in 5 years time are you going to be ready?
The general consensus is that Facebook is still playing a crucial role within social media marketing but as it loses it’s “cool factor” that made it so popular in the first place will the audience engagement go down and never recover? This is one of the most hotly debated topics in social media at the…
Social Media and The Mobile Marketing Takeover!
Cell phones used to be so foreign to us all, and yet now they are extremely common place. Smartphones are more technologically advanced and more interactive than ever before, and there are still many new and intriguing developments in progress for many large businesses. When it comes to branding and advertising it is essential to know how to…
Politicians And The Social Party.
Who are you going to vote for? During the 8 years in which I have been able to legally vote I’ve never really given this question much thought. This isn’t because I make the same simple decision each time it’s because I’ve never actually voted before! Towards the end of my teenage years I was…
4 Foolproof Ways to Improve your LinkedIn Invites.
If you’re one of the millions of people using LinkedIn to find a great job or the perfect candidate for your team, this post is definitely for you. How many times have you blindly scanned the faces on the social media network and lazily sent that bland invitation to connect provided by the wizards at…
Even if you outsource your Social Media Management, you still need to think SOCIAL!
As social media plays a bigger part in business marketing, many now either outsource their account management to external marketing agencies or employ a person specifically for looking after their presence on the likes of Facebook, Twitter, Pinterest etc. Basic social media management packages that agencies offer usually mean that they will research latest news…
Why Getting Social Media Right Is Just Like Playing Poker
For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …
Optimum Lengths for your Digital Marketing
The best way to determine the optimum post lengths for your business and your audience is to analyse your data, which posts received the most retweets/shares? Which posts achieved the highest levels of engagement? Analysing the data that is specific to your business and audience will give you the most accurate answer to the question.…