4 Niche Social Networks Every Marketer Should Know About:
As a marketing specialist, you’re probably aware of the incredible potential behind social media. What might come as a surprise is that the web is rich in niche social networks that don’t appear in mainstream media. Social media is not just about Facebook, Twitter or Instagram – there are lots of digital outlets and interest…
How You Can Overdo Your Company’s Social Media Presence
Believe it or not, but you may actually overdo the social media presence of your company. Potential customers will not find you an attractive pick when flooded with dozens of Facebook posts each day, trying to break through your tweets in search of something valuable or having you pop onto their screen every time they…
SME Marketing Tips 2014
If you have a start-up or a small business, you will know that marketing is essential for increasing awareness of your brand, generating income and ensuring continued success. After all, it doesn’t matter how great your company is, if people aren’t aware of it. With marketing being essential for a company’s success, it is important…
The Rise Of Online Videos.
What to Watch: The Rise of Online Videos They can make you laugh out loud, cry, smile, scream, wince or wonder. When it comes to provoking emotions nothing beats a good video. When boredom creeps in we no longer flick through the TV channels, instead we rely on videos posted on social media sites to…
Social Stalking.
Are your digital curtains closed? It’s an old crime in a new technological world, you no longer need a trench coat and a pair of binoculars to be a stalker these days. A smart phone and good Wi Fi speed should do the trick. It’s not acceptable to follow someone in real life or ‘poke’…
Thumbs Up If You Still Like Facebook?
When I was 9 years young my much older cousin kindly took me and my brother to our first ever football match. I remember the smell of burgers and onions in the air and being dumbfounded as I witnessed the emotional turmoil of grown men who went from singing to swearing in a matter of…
How to Manage an Official Company Twitter Account
When it comes to official communication channels companies use to stay in touch with their clients, social media can be a bit tricky. First of all, we need to make sure that people responsible for social media accounts are adept at what they do and will keep their tone in check – a social media…
Maximizing Your Business’ Cover Photos.
When anyone stumbles across your Facebook or Twitter page, the first thing they see is your cover photo. On Facebook, cover photos are 851 pixels wide and 315 pixels tall, located above and around your profile picture and name. On Twitter, these photos are technically referred to as “header photos” and are 1500 x 500…
New on Twitter: Promoted Video
Given the explosion of video content over the last few years, we could always count on one site to stick with simple text: Twitter. Those days are gone, thanks to recent beta testing on the site’s new Promoted Video tool. People were already using Twitter to share links to promotional videos with prospects and customers.…
Growing Your Bands Exposure With Social Media
If you’re in the music industry, social media is a key way of distributing your work. In this article we’ll go through the key ways to leverage social media to benefit your music aspirations. The first place to start is in building an audience on Facebook. Create a Facebook page as this gives the authenticity…
How To Prepare For The Ad Changes On Facebook This September
If you’re an advertiser on Facebook, then mark 1st September 2014 in your diary. On that day, a lot changes. In this article I’ll discuss how to prepare for the change, and how to make sure you stay ahead of your competition. Until recently, Facebook ads worked based on a campaigns and ads structure. Around…
“Don’t tweet naked” and other advice that should be obvious
You might expect them to know better already, but police in the UK have been issued with new guidelines on social media use, including resisting the urge to tweet naked pictures of themselves. City of London Police, for example, advises officers that they should not post pictures and videos of themselves and their colleagues naked,…