David and Goliath: Small Businesses Benefit Most From Twitter
The Internet is making increasing inroads into our daily lives, with a large proportion of businesses now maintaining an active web presence in the hope of ensuring their place in an increasingly competitive marketplace. With such a focus on web presence, Digital Marketing is now seen as an essential aspect of any company’s business strategy,…
The Rise of The Twitter Party.
We’re a new fashion brand and we’d like to invite you to our party. It’s on Wednesday night at 9pm and we’ll be hosting it in Glasgow, plus it’s only on for an hour. Can you make it? Most of you will have read this statement and come to the conclusion that we’re either a)…
Timing your Tweets to Perfection
When it comes to the wonderful world of Twitter there are countless articles explaining the best ways to engage with your audience, who to connect with or how to hashtag. What I want to focus on is one aspect of one amazing tool. What does this tool do? It helps you to time your tweets…
Clippet: An Audio News Revolution?
It’s no secret that modern newsrooms face huge challenges. True, that at time when traditional media sees falling revenues and an even steeper decline in public opinion, the market for news providers has never been more open. But considering much of that gap is currently being filled by companies more insistent on ‘viral content’ and…
Kicking Your Marketing Imagery up a Notch.
In marketing, we’re often told – force-fed, rather – unique content is absolutely essential. Believe it or not, when they say content is king, it doesn’t exclusively refer to text-based content. Attractive, engaging and relatable images are also essential to a successful content marketing strategy. Visual content is even more important when you throw social…
5 Tips to Drive Traffic to Your Blog including sharing on social media.
We all know the disappointment of putting in the time and effort to write marketing pieces, statuses articles and blogs etc to find the views and visits are less than impressive. Here are 5 top tips to help improve the traffic to your website or blog. 5 Top Tips: 1. Be consistent If you don’t…
It’s Time To Incorporate Video Into Your Social Media Strategy
At this point, you’ve probably got your social media strategy pretty well managed. If not, to recap from every previous point in the last few years (seriously, where have you been?) it basically revolves around posting the right stuff at the right time. Content is of the utmost importance, as is timing and the use…
5 things you should be doing on LinkedIn
There’s a myth that people become active on LinkedIn only if they’re looking for a new job but this isn’t the case. LinkedIn is a powerful platform used to showcase your professional skills, work experiences and connect with colleagues, groups and organisations. I believe you should be making the most out of it! If you’re…
Live-Tweeting Tips for Your Next Event.
When you’re attending conferences and events, social media is a great way to get your audience actively engaged and increase your interactions. You can reach out to your followers and tell them some of the interesting or thought-provoking parts of your event with the hopes that they’ll give you some sort of response. Live-tweeting is…
Using Social Media To Get A Return On Investment.
Discover Your Audience It’s important to identify your audience. For example, which networks work best, and where are you getting the most engagement? Whilst you should not neglect any of the major social networks, you ought to try and focus on just one or two to build up a following on properly, at first. Once…
The Rise Of Social Media Marketing and the Chief Digital Officer.
As companies are starting to really appreciate and realize that branding is everything, the role of the marketing department is becoming increasingly more important to businesses. When essential technology began to be first implemented, the Chief Information Officer would often be left with important decisions involving this, as it was their responsibility and job function.…
Social Media Marketing.
Social Media Marketing The term ‘ social media marketing ‘ refers to the broad reach of the Internet and mobile services online exchanges to enable users to participate with the community where people gather on board to communicate with each other and share their thoughts are as follows : Blogs: A blog is an online…