How can Twitter make our business fitter?
It would be a tough call to justify using a strapline such as ‘Twitter makes you fitter!” but that all depends how you interpret the word ‘fitter’ we guess. Yet being alert and ready to react is both a physical and mental process. Having an active presence on Twitter can give you more insight…
The Reality of Being a Work At Home Mum
A couple of weeks ago I was asked a series of questions by one of the lovely Mollie Makes journalists, about how Social Media affects one’s creativity. Before I really stopped and thought about it, I always viewed social media as a stupendously good thing. Okay, yes, there is the fact that I have limited…
True Networking or Buying Followers.
So often you see adverts to buy followers for Social Networks on various sites for a price. It’s a method which some users apply to swell their following but very much paints a false picture and highlights a lack of a good, professional and honest Social Media strategy. One of the greatest benefits about Social…
Advantages of using a Freelancer for social media
Social media marketing has become an integral part of our daily business strategies, especially in today’s modern technological age. However to be really successful and utilise social media to its full potential, you must be able to do it alongside your full time job, or not bother at all. First of all if…
What are the basics of an effective social media campaign?
When I talk to customers about how we make Facebook and Twitter effective tools to further their brand I find that the answer is very simple. RELEVANCE! What is the point in posting campaigns that have nothing to do with your company or what you are trying to market? Relevant marketing is Content Marketing. I…
5 ways to use social media to sell more effectively
A new financial year means a new start right? You’re looking for new prospects, new business and new deals. Everyone starts a new year with the best of intentions to make this year the best one yet. On a professional level, we want this year to be our most profitable and there will be a…
Tools to Get More Retweets
If you’re a blogger, you probably want what you’re writing to be read. After all, what’s the point of writing great material if nobody ever reads it? Here’s the thing: we live in a very loud, noisy world where everyone is trying to talk at once and capture the attention of an audience. In order…
Estate Agency tips for using Social Media.
A recent article that I wrote received a few positive comments from estate agents in my email inbox so I thought I would share some of these tips for those agents who do not receive this popular trade industry magazine. “How should you present yourself to your local community”? Use social media to exhibit your…
6 Things not to do on Twitter.
If someone’s following you on Twitter, you have some amount of responsibility to behave in a certain way. Mis-behaving will have your followers abandoning you in droves and kind seriously harm your reputation. So make sure you’re not doing any of these: 1. Talking like a child It’s always an interesting experience when someone finds…
What you need to know about Facebook’s crackdown on SPAM.
Whether we love them or hate them, Facebook’s updates are all designed to improve the experience of its users. Next on their target list was the Pages posting huge amounts of Spam. This is the stuff that users have been hiding from their news feed and complaining to Facebook about. These have been defined in three…
Facebook as a news source.
We all know that Facebook is a great source of social communication and coordination. For ten years I have used it to privately chat with friends, plan birthday parties, view family photos and just generally stay in touch with people who I would not otherwise see. However, recently, I have found a new use for Facebook…
Social Media: Uniting Local Businesses.
Social Media: Uniting Local Businesses At Polar we love working with local businesses, to help them create a brand image to boost sales and beat competitors. Your brand image is incredibly important to how your company is perceived and Social Media has now become the best way to get that image seen. Based in Great Baddow, in Chelmsford,…