Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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How to maximise data for your marketing campaign.

By Marketme | 26th March 2014

How to maximise data for your marketing campaign and how, where and when to use social media: At The Media Octopus, we believe that a strong marketing campaign, no matter how big or small, is vital to the success of any business. With consumers being bombarded with information on a daily basis, thanks to growth…

Social, “Do you want Web with that?”

By Marketme | 26th March 2014

Over the past few weeks I have been spending a lot of time conducting a series of Social Training sessions. One of the things that has really surprised me throughout these sessions, is peoples understanding of what Social is for. We can break Social Media useage into three distinct camps. First there is the private…

Change your Twitter approach right now!

By Marketme | 26th March 2014

Back Drafts and the Flutter of Tweets Ok, so here we are in 2014 and things are changing so fast it’s like standing on the side of a freeway feeling the back draft as traffic whizzes past. As you watch vehicles pass and you are never likely to see those particular cars again. Can you…

YouTube: Time wasting, or superhero?

By Marketme | 25th March 2014

Have you ever thought about using YouTube to marketing your business? What part does it play a part in helping you sell more?  I bet I have a different answer to you! Yes, I know it’s meant to be the really big thing of 2014, but do you really think it works? Is YouTube marketing…

How to use social media if you have a ‘boring’ product.

By Marketme | 25th March 2014

We all see it, either companies that are seen as boring struggling to post interesting content, or bare facebook pages and twitter timelines because who the hell cares about cheese crackers. To be fair, Energizer and Ritz actually support the arguemnt that most companies, no matter how dull the product seems, can post relevant content…

Building effective Twitter connections.

By Marketme | 25th March 2014

Like receiving a five match ban, Twitter follow limits are frustrating. How can you possibly continue building effective twitter connections? Leadamo Academy talks twitter limits and building effective twitter connections Some of you might have reached a Twitter follower limit. Have a look at your account. What’s the ratio of following to followers? That can…

Chapatis and Twitter are part of doing business.

By Marketme | 24th March 2014

After scanning my Twitter timeline which is now a regular part of my daily routine I noticed a tweet from @MattNavarraUK saying that it was Twitter’s 8th Birthday so you can discover your very first tweet.  Like lots of other cool things I’ve found on social media, I gave it a whirl.  I was pleasantly…

Should you invest more time in a company blog or Twitter?

By Marketme | 24th March 2014

Should you invest more time in a company blog or Twitter? A question I have seen banded about of late, is whether or not Twitter is the best way forward for brands to connect with their consumers, or whether the blog is the best platform for making that connection. Surely, the answer is both? Why…

What does Turkey’s Twitter trouble tell us?

By Marketme | 24th March 2014

This is an unusual Leadamo Academy post as it strays slightly outside its usual remit of offering helpful hints and tips about twitter. What does Turkey’s twitter trouble tell us? Not that we are straying far from twitter it’s just this time we are considering social media as a much bigger entity. Why? Well it’s…

Facebook for B2C: Plan your attack!

By Marketme | 24th March 2014

There’s a lot of negative press when it comes to using Facebook for business. In this post, I’ll be looking at both Facebook fan pages, also known as business pages and personal profiles. Personal accounts and fan pages can be incredibly useful for relationship marketing and networking, but both require a completely different approach. As…

Social Media Stickers for your Business.

By Marketme | 23rd March 2014

Just how important for shop owners is it that they maximise fully every square inch of their window space? Having a place on the high street incurs many businesses high costs from rent to rates so to really see ROI from your window space you need to be clever with what you display and the…