Social Media Meets Search Marketing
In the not too distant past SEO was centre of the digital world, and everything in SEO revolved around link building. With the changes which have been made in the industry over the past 12-18 months the focus has shifted significantly so that these days link building is no longer a factor in the game.…
Club Penguin in a Nutshell
Unless you have a child who is between the ages of about six to fourteen, you have probably never even heard of Club Penguin. Basically, Club Penguin is a social game world for tweens that involves – you guessed it – penguins! I know a number of parents are curious about this highly popular site,…
Google loves Social Media.
Google has undergone countless changes and updates to its mysterious algorithm(s) over the years. Long gone are the days when a few well-placed keywords would get you reasonable results in the rankings! Some would even try various ‘black hat’ methods to try and cheat their to the top and needless to say, Google had to find…
Using Instagram effectively.
Using Instagram effectively A picture tells a thousand words and endless social media stats demonstrate that visuals generate more interest in posts (clicks, likes, and shares) than text alone. It should have come as no surprise then that Instagram is quickly climbing the social media ladder, attracting millions of users each month, and breaking…
A New Years Social Media Resolution:
2014 is all about Social Media for businesses – Where it’s heading, How quickly it’s evolving and How much it can benefit your brand. So now is more important than ever to make sure your social media accounts are as sharp and up-to-date as possible. Try these tips to make the most of your social…
Social Media Tips for Financial Services.
Social Media can be a complicated and somewhat daunting marketing avenue to explore for those in the finance industry with varied regulatory and bureaucratic processes that can hault the adoption of Facebook, Linkedin and Twitter or cause delays in implementation. Just like any other industry, social media can yield strong growth online for businesses so…
Managing your Facebook profile: What TO do.
So often we are told what NOT to do on our Facebook profile. Don’t post photos of yourself passed out with your skirt up around your ears; don’t check-in at Cottesloe Beach when you have called in sick to work; and don’t Like incriminating Pages, such as ‘Western Australian Booze Bus Locations.’ Now of course…
Keep your Digital Footprint Clean in 2014.
The beginning of a new year usually marks the ‘cleaning up’ of one’s life – joining a gym, quitting chocolate, renovations, etc. My challenge to you is to add cleaning up your digital footprint to this list. We all leave traces online with every single activity that we do, and it is worth taking the…
Adjusting your Facebook privacy settings.
Adjusting your Facebook privacy settings Facebook is sneaky. Facebook wants you to share as much information as possible. Facebook wouldn’t exist if you didn’t share! Now, whilst sharing some things on Facebook is fun, useful and in some cases, just necessary – there are other times when you want to control who can see certain pieces of content.…
Social Media vs Print Advertising in the food industry.
Social media > print advertising in the food industry. According to the Grant Thornton International Food and Beverage report, ‘Hunger for growth: Food and Beverage looks to the future’, social media is now more important than print advertising in the food industry. This is supported by figures which show 49% of food and beverage executives…
Measuring ROI of Social Media Efforts.
Many try and evaluate the ROI of social media and this is one of the biggest challenges for businesses and agencies alike. For E-commerce style businesses they can track social media sales by such things as Google Analytics or offering special codes for each of the platforms which can be re-deemed when people make purchases.…
How to get your ideas to spread on Social Media.
How to get your ideas to spread in social media There is no stronger marketing than word of mouth and there is no better platform to canalise it than social media. The industrial-oriented business model from last century where the success of companies was based on achieving economies of scale to produce more quantities at…