What makes great web design? Don’t forget the socials!
When approaching designing a website, the psychology behind aesthetic choices is just as important as content, functionality and navigational aspects. By understanding how the human mind works when journeying through a website, this can help to direct and to some extent, dictate how a site is constructed to best appeal to your target audience. Being…
Letting agents .. Facebook ‘likes’ are worthless?
Many letting and estate agents will tell you they have so many hundreds or thousands of followers on twitter or so many likes on facebook.. the more the better. However, you need to stop and ask yourself – why do you want more Facebook likes or twitter followers? Yes, it’s nice to look popular on…
Social Login – Reduce Registration Drop Off and Unlock Customer Demographic Data
Big data is a challenge that every company is facing. However, it’s quite a misleading concept that the more data we have about our customers, the better we get to know them. It’s partially true, however we don’t just need raw data, we need organised and structured data. This is the data that you can…
The power of the URL link and how to use it.
That image above shows one of the ugliest yet most powerful pieces of information on the internet. It shows a URL, or link, address or dubdubdub, whatever you call it. It’s also the most powerful thing you and your business have access to. You see, you don’t really need to know the in’s and out’s…
Why Instagram Video Is Becoming an Essential Marketing Tool for Brands
Like Vine, Instagram recently rolled out video support which allows account owners to share content in short spurts. The big difference is that Instagram videos can be up to fifteen seconds long, more than double the limit imposed on Vine. On Vine, six-second videos loop continuously, which can make it quite difficult to create a…
What a Simple Facebook status can lead too.
Recently I helped to start a 1800 mile journey for 46 bikes that will be used by Children at an Orphanage in Bulgaria. These bikes we’re purchased, donated, serviced and fixed by a unemployed 50 year old local man who lives near me in North Yorkshire. I was randomly scrolling down my news feed and…
Why your brand should focus on Google+ in 2014
Google+. Many have heard of it, ignored it, laughed at it.. but for those of us who manage communities or a brand’s social presence, we are starting to see just how important it really is. Here’s why your brand should be focusing on Google+ in 2014: 1: It’s Google! Companies invest large amounts of…
Sharing is Caring. Watch what and how do you share!
Social Media is about networking and sharing. Sounds obvious. Simple, you would say. But let just ask yourself What are you sharing? Maybe better How do you share things? Let me show you few things you should do before and while sharing. Making this simple things you will show respect to your followers, no matter its…
How to grow and promote without a blog.
What if you’re not confident enough to blog all the time? If you run a small business, you will hear EVERYONE telling you that you NEEEEEED to be on social media. You also apparently NEED to blog and produce content. Videos, pictures, articles, posts, comments etc Well the truth is that these just aren’t an…
How Your Company Should Be Utilising Social Media to Interact with Customers
Companies who hadn’t embraced the internet were left behind a long time ago – at the very least, a company website is now a must. Now, it’s likely those who aren’t using social media platforms such as Facebook and Twitter are going to follow the relics who refuse to move with the times. Social media…
Alternatives to WhatsApp
With the big news that Facebook has bought WhatsApp (from 2 chaps that were ironically turned down for jobs at Zuckerberg’s company!) for just over £11million, there will be folk who now think it’s not cool (as it’s owned by Facebook) as well as those who don’t want the biggest social media company getting access…
How many Social Media Sites should you be Active on?
In April we will be celebrating our third year of trading. 2014 is our make or break year as we are now fully established and people hopefully know about us. Thankfully, the majority of our customers have returned to us each year, so we must be doing something right. One of my daily roles is…