Is anybody out there? Make sure you are not talking to a void!
Social media often induces panic in the boardroom. Taking advice from their children and looking at the competition, managers and directors decide that the company needs a social media presence. The problem is, they don’t actually know why, and so begins the vicious circle of self-perpetuating social media, one where the means becomes an end…
Musicians on Social Media.
Musicians on Social Media Social media is a great way for musicians to promote their music and increase awareness of their name. To begin with, musicians need a website. This should contain everything anyone would need to know about you, including videos, events and pictures! This gives you easy content and makes you look a…
Instagram: How to use it to maximize your business efforts?
Instagram is a great social network. I think everyone will agree. But it’s good only to make some selfie’s and show up with your private life? Many people could think so, but it’s not true. Lot of people using Instagram only for private purposes and Pinterest for business efforts. I agree that Pinterest is more…
Social Media – The Dragon Effect!
The Dragon Effect So, the other day, and not for the first time, I was asked if, “…doing all that Twitter and stuff makes a difference?”. At the time, if I’m honest, I didn’t have a satisfactory positive response from the experience I’d had. Okay, we’d had the odd enquiry and various interactions with existing…
Parents: Lose the social media fear!!
I often hear parents express fear over their children using social media. This is understandable – there are many things that could go wrong online. But at the same time, there are many things that could go right. I also find that the more parents know about social media, the less the fear consumes them.…
The importance of understanding how your customers use social media when in the fashion industry.
The importance of understanding how your customers use social media when in the fashion industry. Everyone’s using social media now days, so no matter what you’re trying to promote, you should be on top of it too! It is important to understand exactly how your customers use it, in order to relate to them and…
4 Ways to Use Pinterest for Small Business Promotion.
Pinterest has 70 million users and growing, according to Semiocast. Its popularity goes far beyond the U.S. market, with rapid growth internationally as well. When you’re looking into Internet properties well worth spending your marketing time and money on, Pinterest is a must-use site. In addition to an active and engaged user base, Pinterest supports businesses…
How to convert Twitter content into website traffic.
How to convert Twitter content into website traffic Social media is a great way of increasing awareness of your business. However, how good is it unless it’s actually increasing your sales? These tips will help increase the chances of your followers actually visiting your website and generating a sale: 1) Link Link Link – The…
So why do I need a Facebook business page and not a profile?
So why do I need a Facebook business page and not a profile? Before we start delving into the technicalities of this question we get asked so often let’s make sure we are all on the same page. So on the Facebook platform there are two types of accounts. Profiles and Pages. Profiles are for users…
Social Media – Your Chance to Shine!
We now get over 1 in 4 of our new customers through social media and that proportion is growing all the time. Not only is it more cost-effective than PPC or traditional advertising but it’s also a great way to build a relationship with someone we may never meet. We don’t claim to be experts…
£13,000 on wasted newspaper ads vs 23 new rental listings using social media (which is free).
Let me tell you a story of someone I know very well in the property business. They manage over 6 offices in excess of 3000 rental properties. Nice people and nice bosses. However, they had one town where they were strong in student lettings, but not in professional lettings. They had a plan .. we…
Why you can’t fake it on Twitter.
Why you can’t fake it on Twitter A couple of years ago, I was asked for input on the management of a CEO’s Twitter account. It had been noted that his opposite number at a rival company had built a strong following to whom he promoted his company’s work – clearly an audience existed. So,…