Month: February 2014
How Your Company Should Be Utilising Social Media to Interact with Customers
Companies who hadn’t embraced the internet were left behind a long time ago – at the very least, a company website is now a must. Now, it’s likely those who aren’t using social media platforms such as Facebook and Twitter are going to follow the relics who refuse to move with the times. Social media…
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Alternatives to WhatsApp
With the big news that Facebook has bought WhatsApp (from 2 chaps that were ironically turned down for jobs at Zuckerberg’s company!) for just over £11million, there will be folk who now think it’s not cool (as it’s owned by Facebook) as well as those who don’t want the biggest social media company getting access…
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How many Social Media Sites should you be Active on?
In April we will be celebrating our third year of trading. 2014 is our make or break year as we are now fully established and people hopefully know about us. Thankfully, the majority of our customers have returned to us each year, so we must be doing something right. One of my daily roles is…
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#lovecurling
The Winter Olympics are in full swing (better than the ‘normal’ Olympics in my opinion but that’s another blog post!) & the nation has, once again, as it seems to every four years, fallen in love with curling. I’m not surprised, it’s awesome, I’m hooked when it’d on & both our men & women of…
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Video and Social Media.
Having a video made to promote your business is certainly the first step in the process – these days, it’s not enough to just hire a video production company to make the video, it won’t just get seen by itself, you need to promote it, push it and keep doing so to ensure people see…
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Is Social Media Coming of Age As a Brand Communications Channel?
“I remember when you could be utterly stupid without the world finding out”, was just one response to the Justine Sacco saga, but it puts in a nutshell the enormous impact of social media in launching or burying a career. No matter how impressively Sacco’s CV may read, her ‘utterly stupid’ twitter regarding Africa and…
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A search technique you may not realise you can do on Twitter:
Once you realise the potential behind Twitter for your business and for lead generation, we can start to look deeply in to targeting people / accounts for trends, their likes and their interests and even complaints their sharing against your competitors. OSLG – Outbound Social Lead Generation. It’s all about comments and feedback consumers are sharing…
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Are Estate Agents making the best of the agency window?
Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…
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The Power of Social Media working wonders for Trophy & Engraving Company.
The power of Social Media working wonders for businesses was evident in a order we had recently. We don’t just send our products to near by sports clubs and businesses, we have now ventured further afield into new territory. Social Media has played a huge part in this. The Romanian Curling Federation are now customers…
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Social Media infiltrating the film industry.
We all know that Social Media is everywhere, all the time, but I thought it would be fun to look at some of the key moments (including a couple of my favourite) where it has branched into Hollywood & the film industry in general. There have been some awesome social media campaigns when promoting films,…
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Why you need to start valuing blogs when it comes to PR & 3 top social media PR tips.
Too many of us only value getting our picture in the paper when it comes to our PR activity – “wow I was on 5 News last week.” At the same time we tend to underrate the value of being featured on blogs or popular social media sites. Yet the reality is that the digital…
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Are your social media followers bored of your brand?
Social media marketing 101 dictates that every social media manager shouldn’t talk at their followers, but talk to them; we should try and build two-way relationships, rather than indulgent one way sell-a-thons. Marketing, we’re persistently told, has changed and our customers expect regular love and attention. In return, we get their loyalty (and their money).…
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