Content Marketing

As a business owner, it’s really important for you to promote your services and products to your local market. Since most people now connect to the Internet to search for information about many things, the virtual world is a great venue for your promotions. Search engine optimization refers to the set of practices that are…

You may have a marketing team in your company, but they are not the only ones you can rely on to do a great job advertising your business. You also need to count on your entire team to help in marketing. You need all of them to improve your company’s popularity, and there are various…

Intro’s and outros are a bane for many writers. The fear of it not being good enough always threatening to show itself. If you are one of these worrisome worriers this is for you! The BIO For many, it’s one of the most difficult things to write. Whether it’s a few sentences for a social…

Marketing is a complex, fickle and often rewarding beast to tackle. No firm can do without it. Even firms who manage to make it with limited spending in their marketing department will often generate word of mouth via the strength of their product or service alone. After time, this form of marketing can spread like…

There are many influential people and websites online and if you are looking to get in to the world of blogging then some of these sites, especially those that are set within your target market, you should be researching and following the updates of. Millions of bloggers with millions of blogs along with millions of…

A common problem for many writers and probably most common an issue for online bloggers, Writers Block can really halt your progress when you have that all important article to release. Each and everyday millions of articles, press releases, blogs, letters, emails and more are sent and shared globally. From newspapers to websites millions of…

‘Customer experience’ is currently the rallying call for off- and online marketers: it’s the goal that each strand of their campaigns aim at. And it also aligns well with travel marketing, where selling new and exciting experiences is the lifeblood of the business. So companies in the sector who innately understand these concepts are quick…

Consumers play a crucial role in every business. It is important for the management team to focus on retaining the existing clientele and attracting potential consumers. Understanding the customers’ buying trends is an essential part of marketing. These trends refer to consumer tendencies that lead to a purchase decision. Companies that fail to use this…

It’s one of those things we hear over and over again. Businesses are all becoming online e-commerce and activities, much like craftsmanship was ditched in favour of serial production and human workforce will be completely wiped out by machines in just a few decades. Is it true though? And if so, should we be worried?…

Today is a world of WIFI, speedy broadband connections, mobile devices and the all important Social Media – Twitter, Facebook, SnapChat, Youtube and more are leading the way many of us lead our lives. They take up our spare time, answer our questions, tempt us in to buying, persuade us to join / comment / debate,…

By and large, first-time visitors to your ecommerce site will look around, get a feel for your online presence and leave—without making a purchase. In fact, only two percent of first-time visitors to an online store actually make a purchase. Which, of course, begs the question: What happens to that other 98 percent? This is…