Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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BooooTube: Why Your Video Marketing Campaign Isn’t Working

By Marketme | 30th September 2016

You’ve been refreshing that YouTube page for days. But the view counter simply isn’t reaching the triple digits. The only reason they’re reaching double digits is because you keep refreshing the page. Video marketing is becoming more and more frequent. But it’s not as easy as many businesses seem to think it is. The scenario…

Protecting Your Market Share is Simple – Do it With This Advice

By Marketme | 29th September 2016

The market share your business possesses right now might not stay the same forever. If you let other companies overtake yours, your share of the market will inevitably decrease. That’s not what any business owner wants to happen. But this is a dog eat dog world. If you want to succeed in the world of…

Savvy Cash Flow Guidelines For Small Businesses

By Marketme | 29th September 2016

As a small business owner, the flow of cash to and from your business is of vital importance. In simple terms, if you can’t manage your cash flow properly, your business will not last beyond the next year. It’s critical to survival, growth, and investment – so here are some smart tips to make sure…

Make Your Small Business Big & Mighty With My Advice

By Marketme | 29th September 2016

The problem with running a small business is that it’s small. When you’re small, fewer people recognise you, and it can be hard to make money. So, you want to do everything you can to appear big and mighty. To do this, have a read of my advice: Outsource Important Work Being a small business,…

Market Yourself To Obtain Your Next Dream Job

By Marketme | 28th September 2016

Are you stuck in a job that you dislike? Many of us don’t have the privilege to be working within a job role that provides such passion or job satisfaction. A lot of people don’t even know what they want to do for a career until it’s too late. All through college and any other…

From meeting to market: The stages of a product’s development

By Marketme | 28th September 2016

Meetings are an essential part of the daily operation of a big business. In fact Real Business reports that the average person attends 207 meetings a year. Yet meetings are only the start of the process. This is where ideas are raised, debated, moulded and developed. Have you ever been sitting in a meeting and…

Files, Faxes and Friendships: Giving The Office A Reboot

By Marketme | 27th September 2016

  It’s everyone’s dream to have a fulfilling life, and that extends to our work. If running a company isn’t  giving you the satisfaction you are craving, you may need to look at the environment you’re running. Is it a thriving, productive one? Or does it feel like it needs a jolt? Here are some…

Understanding the Basics of CFD Trading

By Marketme | 27th September 2016

CFD, which is an abbreviation for Contracts for Difference, is a type of market trading that is currently attracting a growing number of retail traders all around the globe. CFD trading is simply an agreement that is reached upon by two parties to exchange the final difference gotten between the opening and closing prices of…

Six Major Reasons Why Having A Company Vehicle Is Beneficial

By Marketme | 21st September 2016

As a business, you always want to ensure your expenses are justified. If you’re spending a lot on things like office space, a marketing campaign or anything else, you want to make sure the pros outweigh the cons. Since vehicles are so expensive to buy and operate, many businesses stay away from buying one. However,…