Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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The Cornerstones Of A Successful Startup

By Marketme | 20th September 2016

The secrets to a successful startup are very simple approaches. In fact, they are not even secrets at all. If you are either already running a startup or you are looking into getting one off the ground there are some cornerstones you need to ensure that it is run successfully. Organisation Three words: plan, plan,…

Who’s Most Likely To Become A New Customer For Your Business?

By Marketme | 20th September 2016

While you’ll have all kinds of goals for your business, your primary concern is most likely to generate a profit. Of course, an essential way to boost your profits is to attract clientele. But where do they come from? Some companies market aimlessly without keeping any track of how they’re generating business in the first…

How Brexit Will Impact Global Economies

By Marketme | 19th September 2016

Although it has been a number of weeks since Britain chose to exit the European Union, its true impact has yet to be felt. Yes, there were some initial dramatics as investors lost confidence, but these soon stabilised, and although levels may not have entirely recovered, the impact of Brexit today is less marked than…

Important Elements Every Start Up Business Must Have

By Marketme | 19th September 2016

Starting your own business can be daunting for any budding entrepreneur. It’s about having the necessary focus on taking something one step further. But how do you go about making sure you have what it takes? It’s simple. Applying these important elements to your business start up process should help you get on the right…

Home Business Hacks For A Better Startup

By Marketme | 16th September 2016

Thousands of people are deciding to start a business from home. It presents a convenient and cost-effective way of creating a company. But, it comes with a few limitations. Luckily, I have some home business hacks that you can use to make your startup more successful: Market On The Internet Just because you’re a home…

How Do You Build That All-Important Personal Brand Of Yours?

By Marketme | 15th September 2016

Nowadays, the brand of the person can be so much stronger than that brand of the business. If you’re looking to function as an entrepreneur, that needs to be the case for you, too. You have to build a personal brand and one that can inspire and instill trust. Otherwise, you won’t be acting on…

Binary Options Explained

By Marketme | 14th September 2016

In this day and age most of us own a mobile device so it seems only sensible that we use those devices in order to make ourselves some extra cash when needed, and this can be done in various ways. Surveys and reviews are quite a popular method of making a ‘few dollars more’ but…

Why It’s A Good Idea To Get Your Team Out On An Away Day

By Marketme | 14th September 2016

There are many businesses that don’t organise away days at all. Instead, they sit in their offices doing the same thing day in, day out. It’s hardly the type of environment that gets people’s creative juices flowing. And neither is it the sort of situation in which most people want to work.   Then there…

Finding The Right Employee: What You Need To Do

By Marketme | 13th September 2016

Picture this, you have finally secured the deeds to a property, the domain name has been purchased, and the business loan has been confirmed. You are well and truly on your way to setting up your business and can’t wait to get trading. But being so busy getting the right place, you have neglected to…

business networking in 2022

Make Your Business Better Than Its Rivals in Five Steps

By Marketme | 12th September 2016

Every business aims to do better than its main rivals. Only one company tends to dominate each market at a time. And every single business out there wants to be as dominant as possible. So, what are you going to do to make sure that your business beats its rivals? There are some concrete steps…

Blog In Your Business And Reach A Brand New Audience

By Marketme | 12th September 2016

You should be using every tool at your disposal when marketing your business. That includes blogging. By blogging, you open the possibility of reaching an entirely new audience online. You can use a blog purely as a marketing platform, designed to share ideas and concepts related to your company. For instance, you can talk in…