Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Sick Of Your Regulars? Here’s How To Attract Better Clients

By Marketme | 5th September 2016

If you’ve been running your B2B business for a while, then you’ve probably had dealings that you’d rather forget. You may have felt that the client or customer in question didn’t appreciate the work you had put into the project, or wasn’t willing to pay the full value of what you offered. The first thing…

Hosting An Event? Take It On The Road!

By Marketme | 2nd September 2016

Traveling with an event or show can help you appeal to all kinds of new audiences. Whether you’re planning a trade fair, a corporate event, a concert or any other kind of show, consider taking it on the road. Learn how to take your event around towns and cities and you could enjoy the experience…

business networking in 2022

Fun Ways To Market Your Business

By Marketme | 2nd September 2016

Marketing can be a drag at the best of times. Unfortunately, though, it is crucial to any business. Without it, you will find that the growth of your company slows down to a halt. So how do you liven up your company’s various marketing campaigns? By adding some fun into them of course! Here are…

Everything You Need to Know About E-commerce Shipping

By Marketme | 30th August 2016

As a small business owner, you work hard to ensure your customers have the best possible shopping experience during each stage of the transaction. All businesses know that in order to be successful, customer satisfaction is everything. However, there’s one part of the customer experience you have very little control over – delivery. Did you…

Important Considerations To Make When Hiring New Employees

By Marketme | 30th August 2016

Employees are the backbone of your business. A successful company will have hard-working, passionate employees who keep business operations running smoothly. To fill your business with the right people, you’ll want to take some time when it comes to the employment process.   Don’t just hire the first person available. Ensure you find the right…

Why Data Is Your Ally In The Fight For Higher Email Click Through Rates

By Marketme | 30th August 2016

Right now there’s an interesting trend developing in the world of email marketing. Email open rates have increased substantially. According to Epsilon, they’ve gone from 22.4 percent in 2010 to over 30.8 percent today. That’s great news for companies that depend on email marketing to sell their brand. Unfortunately, however, click through rates have declined.…

Winter Worries: Get Your Business Ready for Colder Weather

By Marketme | 30th August 2016

Colder weather can disrupt a business. It could even stop usual operations if adverse weather means equipment isn’t working, or people can’t get to work. Preparing your company for the winter can help to prevent any issues that might arise. You can’t prevent it from snowing or make the road conditions better, but you can…

Turn Website Visitors Into Customers For Your Business

By Marketme | 26th August 2016

If you run a business selling products or services, a website is a crucial part of generating business. Sites can be used to advertise your services, promote your company’s name and gain visitors.   Many company websites bring in plenty of traffic, but not enough stick around long enough to become customers. There’s no point…

4 Services Your Business Should Be Outsourcing

By Marketme | 26th August 2016

These days, the word ‘outsourcing’ has negative connotations because it’s simply seen as a way for larger companies to take advantage of cheaper labour costs overseas. This is just a part of the picture though. Outsourcing is usually done on a local level, and is essential in enabling smaller companies to compete in competitive industries.…

What Does It Take To Create A Brand That Stands Out & Becomes A Hit?

By Marketme | 24th August 2016

It’s no secret that the key to success as a startup is effective marketing. However, what a lot of businesses struggle with is finding the marketing solutions that are affordable and effective. As well as, a good fit for them. To create that winning marketing formula that leads to your company standing out, it takes…