Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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In Business, Product Presentation Really Matters

By Marketme | 24th August 2016

Startups are always after the secret sauce that turns a company from nothing to international success. The common wisdom is that the secret sauce doesn’t exist. Each business, we’re told, has to find its own way and something that works in its own unique circumstances. But is that always true? What about presentation and design?…

Investors At XTrade Europe and Investment Forecast

By Marketme | 23rd August 2016

Online XTrade Europe investors look pretty much relaxed these days, which is strange, especially when we know the situation on the global market. The fact is that risks grow every single day, but it seems nobody cares about it. Maybe it is all because of relatively steady values of risks indexes (City index and Barclay…

Knowing your niche: How to market a ‘select’ product

By Marketme | 23rd August 2016

A niche product can prove difficult to market, which is why it’s so important you take some time to understand how to get your brand and product out there to the right audience. If you have a ‘select’ product, here are some tips on marketing it in the right way: Know your demographic The first…

Essential Tips For Anyone With A Software Business

By Marketme | 18th August 2016

Software businesses are very popular in modern times. They represent a great chance of making money and starting a business from scratch. If you have a software business, then I think these tips will help you get more out of it: Offer More Than One Software Package If you want to start a software business,…

Marketing and Web Design: How Do the Two Interact?

By Marketme | 16th August 2016

We talk about SEO a lot on this website. I know. And I’m sorry for putting yet another SEO article in front of you. But it is crucial for business owners to understand the importance of SEO. But it’s not just about the importance – it’s about the intricacies of SEO. The way it works.…

Am I Getting a Good ROI from My SEO Campaign?

By Marketme | 16th August 2016

A good ROI – that is, a return on investment – can be hard to track when it comes to SEO. For most people in the business world, it’s pretty simple if they want to calculate the return on their investment. They look at how much they spent on a particular asset. They then see…

6 Steps To Launch Party Success

By Marketme | 15th August 2016

We’ve covered plenty of startup launch parties in the past here at Serious Startups. But what if you want to have your own little – or enormous – bash when your product or service is ready to rock? There are a few guidelines you will need to follow, so read on to find out more…

Why Survey Data is So Important in Business

By Marketme | 11th August 2016

When it comes to running a successful business, a lot of owners don’t realize the importance of surveys and the data that they provide. In fact, the data that you can collect from a variety of surveys can be extremely valuable in helping you make the best decisions to drive your company forward, so this…

Risks in Logbook Loans and Proposed Solutions

By Marketme | 8th August 2016

Every now and then, people are confronted by problems that need an urgent solution. One of which (and the most common) revolves around money or finances. If you have savings, you can use it to solve your financial problem. However, if you have nothing, you can borrow from a friend. When you’re in need of…