Building A Brand
Once you build a brand for your company, it is a no brainer that with every single product that you push into the market you are either maintaining the level of the brand, further strengthening the quality associated with the brand or in some cases, tarnishing the reputation of the brand. As we all know,…
Social media is one of the most powerful, versatile, and far-reaching tools
Social media is one of the most powerful, versatile, and far-reaching tools the modern business owner has in their promotional arsenal. So why are so many Facebook pages and Twitter business accounts fallow wastelands with no engagement? Despite the accessibility and low bar to entry with social media, many business owners don’t know how…
Social Casino Gaming vs. The Real Thing: Which One is Better?
Casino games are a fascinating way to spend time (and money). Both in real life and online. And in both realms casino games have two different variants: those that involve real money and those that don’t. Except the online casino games you play for “free” are not in fact free. But there are many more…
Could Social Media Related Rewards Be a Good Thing to Offer Your Customers?
Offering customers rewards and incentives can be a great way to get them through the door, or keep them coming back to your business. However, you can also use rewardsas a way to incentivise customers or prospective customers to spread the word about your brand. Your customers have whole networks of people on their Facebook, Twitter, Instagram, Pinterest…
Driving Forces of the Video Conferencing Market
The global business landscape is constantly shifting, bringing to light new trends and patterns when it comes to how companies operate. Video conferencing is now seen as a viable communications solution for many corporations across the world, offering a number of benefits that would be difficult to achieve by other methods. Video conferencing offers the…
5 ways social media is revolutionizing the healthcare industry
Over the past few years, social media has surprised many by progressively becoming a huge game changer in the healthcare industry. At first reluctant to its use, the medical sector has finally embraced social media and its great potential in better reaching patients and professionals as well as building brand awareness. Informing better According to…
5 Tips for Projecting Professionalism: How to Look Like a Boss During the Pitch
You’ve laid all the groundwork by making a good first impression on the phone or via email and you’ve set an appointment to meet with a prospect. It’s the bottom of the 9th and it’s time for the final pitch. Will you strike out or hit a home run? Oddly enough, unlike baseball, the pitch…
Why Business Owners Shouldn’t Forget the Importance of Offline Marketing
The majority of businesses generally use online and digital marketing strategies for their marketing efforts. When setting up a marketing campaign, business owners and marketers tend to jump straight into digital advertisements, social media marketing, blogging, search engine optimisation, local search and the list could go on. It’s not surprising as these marketing tools are…
[HowTo] Customer Success Tracking for Social Media Trainers
Customer Success Tracking is a new term that’s super applicable to the world of social media training. To understand it, let’s break it down: “Customer Success” means your customers being successful – reaping the promised rewards of your service. “Tracking” means keeping track of their social media activity and condensing it into a meaningful report So, “Customer Success Tracking” is…
4 Ways for Startups to Attract and Retain Top Talent
When you need talented people to achieve your objectives as a startup it can be tricky to find the right people. Luring the best talent in to work for an unknown brand takes some special incentives, as does convincing people that putting that special effort in that an unproven company needs will be worth it…
Tips for Launching a Business in London
It can be one of the most intimidating moments of your life, venturing out onto your own and starting your own business. However, it can also be one the most exciting and thrilling moments as well. It is all about breaking new ground and giving your idea the best possible platform. There are hundreds of…
Online Marketing – Everyone’s Gone Social
No matter where you turn or what type of business you are running, it is important to understand just how beneficial social media marketing can be. Most of the developed world and a good portion of developing countries are online and where are they most of the time? That’s right, on Facebook, Twitter, Instagram and…