How Small Businesses Can Use Content Marketing to Compete with Big Brands

By Marketme | 18th February 2025

For small businesses, standing out in a crowded retail landscape can feel like a David and Goliath story. Bigger brands have the budget, reach, and name recognition that make it tough to compete. But here’s the good news: content marketing is one of the few areas where smaller businesses can punch above their weight. When…

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Delivering Outstanding Customer Service: How to Keep Your Customers Happy and Coming Back

By Marketme | 17th February 2025

Customer service is at the heart of any successful business. Whether you run a small local shop or a large corporation, how you treat your customers can make or break your reputation. With consumers having more choices than ever, providing outstanding customer service is no longer just an advantage—it’s essential. From call handling to in-person…

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Building Custom BI Alerts with Tableau Pulse: A Deep Dive into Event-Driven Analytics

By Marketme | 3rd February 2025

Businesses operating at modern speed should maintain absolute control over their essential metrics. Tableau Pulse tools drive event-driven analytics to help organisations shift from late-response decisions toward automatically anticipating business needs. This blog tableau consulting company demonstrates how Tableau Pulse enables customised BI alerting alongside event-driven analytics while delivering time-sensitive business performance monitoring and management…

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Share the Love and Appreciate Your Customers.

By Marketme | 6th March 2015

According to the Customer Experience Impact report from Oracle, eighty-nine per cent of consumers begin doing business with a competitor following a poor customer experience, with the main component of a negative customer experience being when a business fails to appreciate their custom. As the saying goes, “actions speak louder than words” and going that…

How to Find Blogging Inspiration.

By Marketme | 23rd February 2015

This year, I’ve committed to writing at least 4 blog posts a week. Why? Who knows, but I’m doing it now…… This can’t be too hard, I thought, it’ll be easy to find subject matter, as there’s already a whole long list of things I’ve been meaning to blog about but not quite got round…

Brands that are winning at video.

By Marketme | 23rd February 2015

There is always at least one video we can all recall off the top of our heads. Have a quick think, which one is it for you? Whether it is the sensation that was the Gangnam Style or the hilarity of the Old Spice snippets, the key to a sterling video is not only how…

Why Promotional Gifts Are a Social Media Campaign’s Best Friend

By Marketme | 18th February 2015

Social media campaigns continue to grow in importance and stature as part of a brand’s wider, ongoing marketing endeavours. Promotional gifts can help give your brand an inside lane in the social media battle for more followers, friends and viewers – and subsequently, customers. Celebrity Endorsements Social media platforms (in particular Twitter) have been widely…

Using the Psychology of Colour to Earn Sales Conversions

By Marketme | 17th February 2015

To the untrained eye, colours are diverse and often bright elements that can add depth to interior and outdoor spaces. This is just the tip of the iceberg, however, as colours also wield considerable influence and have the potential to sway our attitudes and emotions at any given time. When our eyes process colours, they…

Where you should be investing your hard-earned salary

By Marketme | 17th February 2015

Money doesn’t grow on trees, which is why it’s important to look after your earnings. While saving is one option – via a traditional savings account or (preferably) a tax-free cash ISA – you might also decide investing is an option you want to consider. By investing your money can go up as well as…

Infographics are dead! Long live video infographics!

By Marketme | 13th February 2015

Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

Public Relations vs Media Relations Will The Twain Ever Mix?

By Marketme | 7th February 2015

“Mr. Gin, allow me to introduce Mr. Vermouth. Don’t shake hands now; you will never mix.” That old adage in the Bartender’s Bible may refer to Martini, but the words could easily be changed so it applies to public relations and media relations. You see, the two appear to be synonymous to the untrained eye,…

How to Become a Digital Marketing Rockstar

By Marketme | 26th January 2015

Are you hurtling along the vocational path you dreamed of as a kid? If you’re anything like the vast majority, the answer to that question is a resounding no, as the pressure to find a “real” job inexorably takes precedence over visions of a circus performer career. Indeed, rather than taming lions, joining Nasa or…

Tips for choosing Different Design Elements of your Website

By Marketme | 14th January 2015

Even if you’ve hired a really great web developer, designing your website in terms of its physical appearance can be tough; because of course…it’s mainly up to you! To take some of the hassle out of doing so, it’s a good way to split it up into the main categories that make up your website’s…