Brazil & Beyond: The World Cup On Social Media.
Over a year ago I travelled half way across the world and fell in love with a South American beauty called Brazil. This infectious land of sun, sea and samba is a holiday fling I will never forget. Every Monday morning I wish I was back on the beach in Rio sipping a caipirinha cocktail…
Shhh, Facebook is listening…
I can remember as a young kid, hiding under the covers of my bed and whispering into a walkie-talkie, so that my conversation could not be listened into by my parents. Quite what I was discussing that required such hushed tones I’m not sure, but I used to get up to all kinds of trouble…
A Look At Facebook’s Edgerank Algorithm
If you know anything about internet marketing then you’ll already have an idea of the importance of social networking. These days most people who are online have a presence on social media, which means that it is one of the best tools that you can use in order to get the attention of your potential…
Creating a social media strategy for your business.
Have you thought about your social media marketing strategy? For some it may seem unusual to incorporate this into your marketing plans but it is pretty much the norm for many businesses and brands these days and you can’t ignore it. Social media marketing should be merged with your traditional marketing efforts. Here’s 5 tips…
If you’re using social media for your business you should be measuring it too.
As a digital marketer it’s important I am aware of all the conversations online, who my audience is and how best I can interact with them. There are lots of tools out there but it’s important you’re using the best ones for your business goals and objectives. Here’s 5 social media tools to…
Is Your Business The Social Riot Police or The Neighbourhood Watch?
One thing I have debated many times with clients, friends and industry peers is how to deal with virality. When you suddenly lose control of who is saying what about your brand and it’s up the customers to say what they will are you mentally prepared for that? What I have noticed is that there…
What content to share on your Facebook Business Page.
A very common question that we get asked especially as it now seems companies find it harder to attract interest and new likes on their Facebook business pages. We thought we would share some basic tips and ideas on the content we recommend you should be sharing in order to see better results from your…
How to Rank Higher in YouTube Search Results.
In case you didn’t know already, despite the fact that Google owns YouTube, what works for Google search engines does not necessarily work for YouTube search. In other words, just because a video ranks highly in Google search doesn’t mean it will in YouTube search, and vice versa. Is the difference that important? Um, heck…
How to Use the Potential of Google+ to Increase Website Traffic.
You might think that when it comes to increasing traffic on your website, the best solutions out there are social media like Facebook or Twitter. Believing this, you miss out on the great potential of Google+ – it is, after all, a service integrated with other Google platforms, which means that when considering Google+, you’re…
The spy who tweeted me.
It’s been hailed as one of the best debut tweets of all time, with over 250,000 retweets in a day. The CIA joined Twitter on 7 June with the very witty “we can neither confirm nor deny that this is our first tweet”. We can neither confirm nor deny that this is our first tweet.…
3 Facebook Updates That Can Better Your Business
It’s no surprise that Facebook’s development team is constantly on the move. They often tweak and sometimes completely, overhaul their site. It may seem hard to keep up with these ceaseless changes, but, if you do, your business’s presence on the site could be better for it. Below are three recent updates that you can…
What Twitter’s new ‘mute’ means for marketers
Twitter recently introduced its latest new feature, and at first glance it’s bad news for marketers. The mute function lets users block tweets from users they’d like to hear from less. In theory it’s intended to be a temporary measure: perhaps you have a friend who always reveals the plot of your favourite TV show before you’ve…