Clippet: An Audio News Revolution?
It’s no secret that modern newsrooms face huge challenges. True, that at time when traditional media sees falling revenues and an even steeper decline in public opinion, the market for news providers has never been more open. But considering much of that gap is currently being filled by companies more insistent on ‘viral content’ and…
Kicking Your Marketing Imagery up a Notch.
In marketing, we’re often told – force-fed, rather – unique content is absolutely essential. Believe it or not, when they say content is king, it doesn’t exclusively refer to text-based content. Attractive, engaging and relatable images are also essential to a successful content marketing strategy. Visual content is even more important when you throw social…
5 Tips to Drive Traffic to Your Blog including sharing on social media.
We all know the disappointment of putting in the time and effort to write marketing pieces, statuses articles and blogs etc to find the views and visits are less than impressive. Here are 5 top tips to help improve the traffic to your website or blog. 5 Top Tips: 1. Be consistent If you don’t…
It’s Time To Incorporate Video Into Your Social Media Strategy
At this point, you’ve probably got your social media strategy pretty well managed. If not, to recap from every previous point in the last few years (seriously, where have you been?) it basically revolves around posting the right stuff at the right time. Content is of the utmost importance, as is timing and the use…
5 things you should be doing on LinkedIn
There’s a myth that people become active on LinkedIn only if they’re looking for a new job but this isn’t the case. LinkedIn is a powerful platform used to showcase your professional skills, work experiences and connect with colleagues, groups and organisations. I believe you should be making the most out of it! If you’re…
Live-Tweeting Tips for Your Next Event.
When you’re attending conferences and events, social media is a great way to get your audience actively engaged and increase your interactions. You can reach out to your followers and tell them some of the interesting or thought-provoking parts of your event with the hopes that they’ll give you some sort of response. Live-tweeting is…
Using Social Media To Get A Return On Investment.
Discover Your Audience It’s important to identify your audience. For example, which networks work best, and where are you getting the most engagement? Whilst you should not neglect any of the major social networks, you ought to try and focus on just one or two to build up a following on properly, at first. Once…
The Rise Of Social Media Marketing and the Chief Digital Officer.
As companies are starting to really appreciate and realize that branding is everything, the role of the marketing department is becoming increasingly more important to businesses. When essential technology began to be first implemented, the Chief Information Officer would often be left with important decisions involving this, as it was their responsibility and job function.…
Social Media Marketing.
Social Media Marketing The term ‘ social media marketing ‘ refers to the broad reach of the Internet and mobile services online exchanges to enable users to participate with the community where people gather on board to communicate with each other and share their thoughts are as follows : Blogs: A blog is an online…
5 Reasons to Hop onto the Twitter Train If You Haven’t Already.
Since its arrival in 2006, Twitter has taken the social network space by storm, cutting it up into bite sized pieces of information for us all too quickly digest. With more than 500 million registered accounts and 1.6 billion search queries per day, it’s fair to say that Twitter is popular. With the likes of…
How Social Media Could Help Make A Difference In Developing Countries
Social Media has changed the way we do just about everything. At one time, it might have just encompassed the platforms which teenagers worldwide used to keep in contact with the people they saw in school all day anyway, but it is now obviously hugely influential and is revolutionising the way we do business. But what…
Using “Pages to Watch” in Your Facebook Insights.
Facebook certainly helps us keep up with others, thanks to status updates, photos and milestones marked on a virtual timeline. It might come as a surprise that this information extends far beyond personal relationships, though. In fact, businesses can use Facebook to see just how their competitors are doing, thanks to a feature called Pages…