Marrying Social Media to traditional Market Research.
The advent of social media has thrown plethora of opportunities for marketers to uncover insights about consumers and their discussions surrounding brands, company or on any topics. Traditionally, marketers were relying on conventional research methods to obtain or gather data about consumers or on any topic. Questionnaires, surveys, interviews, focus group and other approaches were…
Social media is great. In moderation
I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…
Learning and Understanding Social Media.
I’m writing this blog entry having spent the day at the York Railway Museum attending a S.E.O. (Search Engine Optimization) workshop and training course. In today’s fast pace of life, business owners need to try and be one step ahead of the competition. In the past, customers dug out the old yellow pages, thumbed the…
Events and Social Shares: How They Go Hand in Hand.
Like many businesses, you are probably wondering how to get more of the wonderful social shares and interactions that other companies in your sector boast about. Sometimes it feels as though there is a secret formula that only a handful of people are privy to. This isn’t really the case, but a lot of hard…
11 positive changes that you need to make to your Twitter – now!
As a Twitter fan, user, trainer and manager I see a lot of tweets and I see a lot of good and bad activity on the super highway of communication. In fact, I’m often mocked for my attempt to rid the world of poor tweeting. I’m just very passionate about my industry, and I try…
Social Media requires plenty of time commitment – Do you have enough spare?
For those in business looking to commence and develop a new marketing strategy to accommodate social media it is important to not underestimate the amount of time and effort you will need to set aside in order to see your presence gaining traction. Despite what you may read, social media is really down hard work…
Make social media work for your brand.
Do you need 5 basic tips to make social media work for you? Recently I spoke to small groups of entrepreneurs over two days bout SEO and how to make social media work. We were at the Business Start Up Show at Olympia, London and it was then I realised how much needs to be learned. This is…
Share on Twitter – how to do it.
Sharing is an essential part of the social media experience. We all know that self promotion is not the way to win friends and influence people on twitter. No one wants to see endless texts saying: ‘Read my book, it’s great’ Why would that ever encourage anyone to take action? Yet tweeters persist. How to…
Greater engagement on Twitter in 5 ways.
1. Social listening will change your twitter world. Today someone tweeted: Haven’t blatantly promoted my book for a while so here is the link.’ Consider this, would you click that link? How do you feel about a tweet such as this? Will it lead to greater engagement for that author? To directly promote we suggest…
10 Potentially Damaging Twitter Traps.
Twitter is a great place to connect with a wider audience and get the word out about your company. Like the other social networks, there is a right way and a wrong way to go about your business. Watch out for Twitter Traps ! When you find yourself talking to a potential crowd of thousands,…
Find the right customers on social media.
Can you find the right customers on social media? Anyone taking the reins of a company will often do little in the first few weeks but just watch and evaluate. It’s worth asking questions, finding out how people do their job, how they feel and what their suggestions are for improvement. Using corporate knowledge can…
Targeting social media leads.
I have a list of target customers, what’s next? If you are spending time profiling your customers on social media, getting to understand what they are looking for that’s great. It almost goes without saying that you need to look at your product, brand or service through their eyes after you have gone about targeting…