We personally think that all forms of marketing are important to increase chances of business success, but below are some key examples on how Social Media compares to Traditional Marketing Methods ~ Both good and bad. Social Media marketing is Social allowing for interacting with clients on a Social level rather direct marketing such as…

There are many reasons for using videos for business: SEO benefits. Identifies your brand. Speeds up decision making for your clients. When it comes to explaining how videos can promote your business, we usually refer to examples such as “imagine that someone told you they saw David Beckham walking down your High Street earlier, which…

“One of the most important aspects of any kind of marketing is to connect to the target audience.” With any marketing platform, off line or on line, the importance and value behind it is the volume of the Target Audience. For instance, if you pay to advertise within one of your industry magazines, you are…

Are you wondering whether you should be  focusing on Facebook, Pinterest or YouTube, or in fact putting more time and effort into Tweeting? This brief blog looks at the merits of some of the major Social Media platforms and how they can be used for your business. Ultimately, with any Social Media management campaign, it…

Many businesses create their Social Media accounts and have little idea to what they should be sharing, some may have been using the platforms to chat to colleagues and other business associates and suddenly realise they have a target audience following them and need to start acting appropriately and deliver some engaging content. Below are…

“The human mind craves the visual. Television, computers, games consoles and tablets; we desire information, yet long for entertainment. Facebook currently has 1.15 billion users. There are roughly 500 million on Twitter and 1 billion on YouTube. Each will watch around 2000 minutes of video footage a month and all to find the next big…

How do you monitor of even justify the ROI of your social media management efforts? Generally, for businesses, the success behind Social Media is proven by measuring the likes, views, subscriptions, follows, tweets, re-pins and retweets (etc) because they are the easiest figures to study. These figures will give you a graph on how your…

A recent report by “Catalogues 4 Business” (C4B) found that 32% of firms are yet to embrace social media such as the standard platforms of Facebook and Twitter. This is a good figure for those businesses that are currently embracing Social Media as it opens up a gap in the market! Another surprising figure is…

It has been and still is a great problem across most of the Social Media platforms – Fake accounts and spamming. Some people use the fake side of Social Media to build their audiences and those of others, usually by selling ‘1,000 followers for $5 or 500 likes for $10′ etc. If you are dealing…

“Social media marketing success is founded on social media engagement.” Once you have discovered Social Media marketing you soon realise the complexity of trying to acquire engagement and interaction ~ There is obviously no point being present on the likes of Twitter and Facebook just so that you can have the ‘connect with us’ logos…