Are your social media followers bored of your brand?
Social media marketing 101 dictates that every social media manager shouldn’t talk at their followers, but talk to them; we should try and build two-way relationships, rather than indulgent one way sell-a-thons. Marketing, we’re persistently told, has changed and our customers expect regular love and attention. In return, we get their loyalty (and their money).…
Top tips on using Twitter Lists for marketing
Twitter Lists are a little understood tool in the social media marketers toolkit. A Twitter List is a collection of your favourite Twitter accounts, all grouped together under one heading. They can be public for the world to see or private just for you. Other Twitter users can subscribe to your public lists, without necessarily…
6 Reasons Your Fans Aren’t Responding to Your Facebook Posts
The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following…
How to Double Your Pinterest Followers in Just 5 Minutes a Day
Pinterest is quickly becoming one of the most powerful social networks on the scene. Increasing your activity and knowing the tricks to get more Pinterest followers is important. If your product is targeted towards women then it is crucial to have an online presence on Pinterest. Pinterest is the now the 3rd most popular social network and…
5 Great Ways to Reach Your Target Market.
For some of the folks who have chosen a niche or have one in mind, one of the biggest misunderstandings is how you actually reach your target audience throughout the marketing process from face to face business networking to social media. This can definitely be something that holds a real estate agent back from really…
Should you Cater for every single Customer?
Online shopping has to be part of everyone’s business plans. As a business person you have to try and cater for every single customer. If somebody wants to give me their money, I will try my hardest to make it easy for them. Some like to come into the showroom, sit down in our comfy…
The Benefits of a Blog.
Did you know that there are millions, MILLIONS of blogs out there? Apparently 20,000 new ones are started daily! There are many benefits of running your own blog. Whatever sector you are in they can help bring new clients business in, keep your customers up to date & really stamp your name down as a…
Snapchat: How Can Non-Profits Benefit from this New Social Media Platform
Looking back at 2013, there’s no doubt that non-profit organizations have matured in their ability to leverage social media to promote their causes. As we set forth in advancing our communication strategies for 2014, it’s time to look beyond the “holy trinity” of social media, Twitter, Facbook and Youtube. It’s time organizations begin pushing the…
YouTube Tips: The Importance of Keeping Video Short.
The Importance of Keeping Video Short Video is one of the most popular search terms used by Google users today. It would appear that our appetite for video is insatiable. The internet is awash with video clips, films and other audio visual combinations. With the advent of video, streaming through a web browser, so many…
4 Sites that Will Improve your Social Media Knowledge.
One of my top three social media safety tips is “educate.” By educate I mean it is important you are educating yourselves about social media, because the more you know about the topic the better position you’ll be in to educate your children about it. The same goes for me – I need to keep my knowledge up-to-date so…
Know your Hashtags
Hashtags are bigger this year than last year (& they were huge last year!) & with more & more businesses realising that the world of social media is worth getting involved with, now’s the time to get to know your hashtags. A very brief hashtag history: The first use of hashtag was from @chrismessina who…
Lost with Social Media?
Lost with Social Media? We all keep hearing how important it is these days to have our business promoted on Social Media, but the problem is that there are so many different social media platforms it seems easy to get lost! Now I don’t confess to being in any way a “social media wiz” but…