Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Is Social Media a necessity in today’s world of Internet Marketing?

By Marketme | 28th February 2014

Many companies still fail to see the advantage of using social media within their marketing budget spend or dedicating internal time to manage their own presence on channels which are working incredibly well for their rival competitors. Some companies will say that they haven’t had the time to commence or those who have a presence…

Does Social Media help improve #Ecommerce Sales?

By Marketme | 28th February 2014

How does social media really help to improve ecommerce web traffic and sales? Though not directly a selling channel, we can see many ways in which social media is influencing consumers decisions when making online purchases, in this blog we will take a look at some key points to consider. It is reported that Black Friday online…

What makes great web design? Don’t forget the socials!

By Marketme | 27th February 2014

When approaching designing a website, the psychology behind aesthetic choices is just as important as content, functionality and navigational aspects. By understanding how the human mind works when journeying through a website, this can help to direct and to some extent, dictate how a site is constructed to best appeal to your target audience. Being…

Letting agents .. Facebook ‘likes’ are worthless?

By Marketme | 27th February 2014

Many letting and estate agents will tell you they have so many hundreds or thousands of followers on twitter or so many likes on facebook.. the more the better. However, you need to stop and ask yourself – why do you want more Facebook likes or twitter followers? Yes, it’s nice to look popular on…

The power of the URL link and how to use it.

By Marketme | 27th February 2014

That image above shows one of the ugliest yet most powerful pieces of information on the internet. It shows a URL, or link, address or dubdubdub, whatever you call it. It’s also the most powerful thing you and your business have access to. You see, you don’t really need to know the in’s and out’s…

What a Simple Facebook status can lead too.

By Marketme | 22nd February 2014

Recently I helped to start a 1800 mile journey for 46 bikes that will be used by Children at an Orphanage in Bulgaria. These bikes we’re purchased, donated, serviced and fixed by a unemployed 50 year old local man who lives near me in North Yorkshire. I was randomly scrolling down my news feed and…

Why your brand should focus on Google+ in 2014

By Marketme | 21st February 2014

Google+. Many have heard of it, ignored it, laughed at it.. but for those of us who manage communities or a brand’s social presence, we are starting to see just how important it really is. Here’s why your brand should be focusing on Google+ in 2014:   1: It’s Google! Companies invest large amounts of…

Sharing is Caring. Watch what and how do you share!

By Marketme | 21st February 2014

 Social Media is about networking and sharing. Sounds obvious. Simple, you would say. But let just ask yourself What are you sharing? Maybe better How do you share things?  Let me show you few things you should do before and while sharing. Making this simple things you will show respect to your followers, no matter its…

How to grow and promote without a blog.

By Marketme | 21st February 2014

What if you’re not confident enough to blog all the time? If you run a small business, you will hear EVERYONE telling you that you NEEEEEED to be on social media. You also apparently NEED to blog and produce content. Videos, pictures, articles, posts, comments etc Well the truth is that these just aren’t an…