Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Alternatives to WhatsApp

By Marketme | 20th February 2014

With the big news that Facebook has bought WhatsApp (from 2 chaps that were ironically turned down for jobs at Zuckerberg’s company!) for just over £11million, there will be folk who now think it’s not cool (as it’s owned by Facebook) as well as those who don’t want the biggest social media company getting access…

How many Social Media Sites should you be Active on?

By Marketme | 19th February 2014

In April we will be celebrating our third year of trading. 2014 is our make or break year as we are now fully established and people hopefully know about us. Thankfully, the majority of our customers have returned to us each year, so we must be doing something right. One of my daily roles is…

#lovecurling

By Marketme | 18th February 2014

The Winter Olympics are in full swing (better than the ‘normal’ Olympics in my opinion but that’s another blog post!) & the nation has, once again, as it seems to every four years, fallen in love with curling. I’m not surprised, it’s awesome, I’m hooked when it’d on & both our men & women of…

Video and Social Media.

By Marketme | 17th February 2014

Having a video made to promote your business is certainly the first step in the process – these days, it’s not enough to just hire a video production company to make the video, it won’t just get seen by itself, you need to promote it, push it and keep doing so to ensure people see…

Is Social Media Coming of Age As a Brand Communications Channel?

By Marketme | 17th February 2014

“I remember when you could be utterly stupid without the world finding out”, was just one response to the Justine Sacco saga, but it puts in a nutshell the enormous impact of social media in launching or burying a career. No matter how impressively Sacco’s CV may read, her ‘utterly stupid’ twitter regarding Africa and…

A search technique you may not realise you can do on Twitter:

By Marketme | 17th February 2014

Once you realise the potential behind Twitter for your business and for lead generation, we can start to look deeply in to targeting people / accounts for trends, their likes and their interests and even complaints their sharing against your competitors. OSLG – Outbound Social Lead Generation. It’s all about comments and feedback consumers are sharing…

Are Estate Agents making the best of the agency window?

By Marketme | 15th February 2014

Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…

Social Media infiltrating the film industry.

By Marketme | 13th February 2014

We all know that Social Media is everywhere, all the time, but I thought it would be fun to look at some of the key moments (including a couple of my favourite) where it has branched into Hollywood & the film industry in general. There have been some awesome social media campaigns when promoting films,…

Are your social media followers bored of your brand?

By Marketme | 13th February 2014

Social media marketing 101 dictates that every social media manager shouldn’t talk at their followers, but talk to them; we should try and build two-way relationships, rather than indulgent one way sell-a-thons. Marketing, we’re persistently told, has changed and our customers expect regular love and attention. In return, we get their loyalty (and their money).…

Top tips on using Twitter Lists for marketing

By Marketme | 13th February 2014

Twitter Lists are a little understood tool in the social media marketers toolkit. A Twitter List is a collection of your favourite Twitter accounts, all grouped together under one heading. They can be public for the world to see or private just for you. Other Twitter users can subscribe to your public lists, without necessarily…