Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Top tips for using #Facebook for business.

By Marketme | 2nd March 2014

This is the first post in our series of ‘top tips’ posts, which will give you the best ways to use each social media platform to your advantage.  This one will look at Facebook, and through the coming weeks, we will be discussing Twitter, LinkedIn, Pinterest, YouTube and Google+.  So here are our top 5 tips for Facebook… Fill…

Top tips for using #Pinterest for your business.

By Marketme | 2nd March 2014

This second post in our series of ‘top tips’ posts shows you the best ways to use Pinterest for your business. Make your own images The majority of pins (over 80%) on Pinterest are repins –this is pinning of images that someone else has pinned (not original images).  While repinning other pins to your boards is good and increases your…

The tricks of broadening your reach over social media for free!

By Marketme | 2nd March 2014

Sometimes, when businesses have set up their social media accounts, they ask us ‘what happens now?’.  After setting up your account, making it look good and posting some updates, you need to increase your followers and how many people see your posts so that your company is having the reach it deserves.  This post will…

How do I know which social media site is best for my company?

By Marketme | 2nd March 2014

I have seen articles and listened to webinars recently which suggest that business owners who are not sure which social media sites to use for their business should start with the sites that they are most familiar with and which they enjoy using.  Yes, this will make using the site for your business easier, but if it does not…

How to use social media better than big brands.

By Marketme | 2nd March 2014

A recent article showed that a significant amount of big brands are not using social media as they should be for their audience.  This got us thinking that small companies can often be better than big brands when it comes to customer service and knowing what their customers want.  Here, I will look at how…

Is your LinkedIn Company Page up to scratch?

By Marketme | 2nd March 2014

If you have a company page on LinkedIn, you should read this post and make sure that you are making the most of your presence on the site.  If there are things you can change about your page, make sure to do them as it will benefit your business. Cover photo Is it showcasing your…

Think before you post!

By Marketme | 2nd March 2014

So often people take to Social Media to post their reactions and views to situations and issues without taking a moment to THINK BEFORE YOU POST. Police are currently clamping down on racial taunts, discriminatory remarks and abusive posts. This action has led to charges being brought against individuals and serves as a timely reminder…

Klout for Business.

By Marketme | 2nd March 2014

Klout is a free online tool for measuring your influence, based on the ability for you to drive action on the internet.  You can link Klout up with your Facebook, Twitter, Google+, LinkedIn, Instagram and Foursquare.  It gives you a score out of 100 as to how influential you are – the closer to 100,…

Our top 5 tips for using #Twitter.

By Marketme | 2nd March 2014

Are you thinking of getting yourself or your business on Twitter?  Or maybe you already have an account but are not quite sure how to get the best out of it.  Read our top 5 tips for getting the most out of your Twitter presence: 1.       Profile page Make sure this is up to date with…

Are children more socialized because of Internet?

By Marketme | 1st March 2014

Introduction: It is necessary to consider the socializing potential of Internet, which is indeed huge and impressive in the present context. The Internet is the electronic platform which offers instant communication and socializing tools like emails, chat services, video streaming and more importantly, social networking sites like Facebook, Twitter, MySpace, Orkut, LinkedIn and so on.…

Kik Messenger in a Nutshell.

By Marketme | 1st March 2014

Although I consider myself fairly up-to-speed with all the cool social media “trends,” the fact that I am now twenty-two and not fifteen is starting to show! For instance, I had heard of Kik Messenger in passing, but never paid much attention to it. But then a parent signed up to one of my seminars…

How Social Media Is Affecting Our Everyday Working Lives.

By Marketme | 28th February 2014

How Social Media Is Affecting Our Everyday Working Lives Whether it’s catching up on the latest news or disseminating information of your own, the influence of social media continues to grow. Spend an hour managing your company’s social media network and you can engage with customers, reassure clients, monitor market trends and promote your latest…