How to Ensure Repurposing Content is Worthwhile.
A controversial topic amongst marketers globally is the idea of reworking or moulding an existing piece of content, be it blog, video or infographic into another form or media type to re-distribute. There are those that coin this concept as ‘lazy’ however, I quite disagree. Why wouldn’t you, where possible save time and energy on…
The Social Media and Blogging Combo.
Social media and blogging go hand in hand. This is undeniable and makes a combination of the two crucial to the success of anyone looking for an effective online presence. Facebook currently has 1.19 billion users and there are roughly 500 million on Twitter. What an audience; what a reach for your business. But, although…
IMPACT, What We Are Not Measuring in Social
The buzzword on everyones lips these days seems to be ‘Social’. No matter where we go or who we talk to, we are encouraged to be ‘Social’ and if we’re not being ‘Social’ then we are an outsider, to be scorned and taunted, a little like being back at school! Social is great and to…
#SBS and why if treated right can do wonders!
Going back to the start of my experience on social media I was more used to LinkedIn and never thought of Twitter as a tool for the business. If not for a conversation with a client, the fab Becs McNeill @becsmcneill instilling some insight during a 1-2-1 that I created a profile and went from…
“This ain’t the movies” – 13+ age limit a requirement NOT a recommendation on Facebook
You know when you go to watch a movie, such as The Parent Trap, or Harry Potter and the Philosophers Stone you are greeted with that screen that recommends Parental Guidance for viewers under the age of 13? And then you as a parent use your discretion as to whether your teen is mature enough to watch that…
Twitter tools part 1: Manage and know your followers.
Twitter is great, you can have lots of followers and follow lots of people. You can share content with them and engage. But wait, do you take care of everything? Do you still know who you follow and why? I think you don’t know, because it’s usually growing so fast. You tweet for a few…
One surefire way to get your startup noticed through social media.
Being a startup is much like playing a game of Snakes and Ladders – you can progress on your way, step by painful step, or you can jump a few levels with a good ladder. Of course there are snakes to watch out for too but that’s not an issue when you are starting at…
TV and Twitter – #Abuse or #Banter.
TV and Twitter – #Abuse or #Banter – by Anthony Smith-Chaigneau The Eurovision Song Contest whether you like it or not is one of those annual events that is very divisive. Some people claim it is the best three hours of television in Europe each year, others state that it is an annual cringe-fest best…
Why Guest Blogging Needs To Be Part Of Your Social Strategy
Whilst many still regard guest blogging as part of an SEO strategy, as far as I’m concerned, it’s equally as much a part of your social strategy and needs to be regarded in that way by more online marketers! To those of you not familiar with the concept, guest blogging is essentially writing on someone…
Building Your Target Audience on Social Media – Steps to Take:
Social media, when used correctly for business leads to high value interactions such as a tool to drive traffic and to find news leads to convert sales. Now that social media is in full swing, it is a chance for many new to it and those who haven’t yet made an impact to start investigating…
Live Blogging – Build a following on social media.
Combining social media with blogging great content is the perfect match for increased SEO and building of following on all sharing platforms. There is also Live Blogging which can really motor your profile online and start to attract readers / members / subscribers / followers etc… So, what is live blogging and how does this…
Three Reasons Why You Should Partipate In Twitter Chats
When it comes to growing your business’ presence on social media, one of the most productive uses of your time is to participate in Twitter chats. For those of you not familiar with the concept, these are hosted business networking events on Twitter which are based around a pre-defined hashtag (#). Examples which I regularly…