How do you monitor of even justify the ROI of your social media management efforts? Generally, for businesses, the success behind Social Media is proven by measuring the likes, views, subscriptions, follows, tweets, re-pins and retweets (etc) because they are the easiest figures to study. These figures will give you a graph on how your…

A recent report by “Catalogues 4 Business” (C4B) found that 32% of firms are yet to embrace social media such as the standard platforms of Facebook and Twitter. This is a good figure for those businesses that are currently embracing Social Media as it opens up a gap in the market! Another surprising figure is…

It has been and still is a great problem across most of the Social Media platforms – Fake accounts and spamming. Some people use the fake side of Social Media to build their audiences and those of others, usually by selling ‘1,000 followers for $5 or 500 likes for $10′ etc. If you are dealing…

“Social media marketing success is founded on social media engagement.” Once you have discovered Social Media marketing you soon realise the complexity of trying to acquire engagement and interaction ~ There is obviously no point being present on the likes of Twitter and Facebook just so that you can have the ‘connect with us’ logos…

Many people who contact us at Marketme know that Social Media is of importance to their current and future digital marketing plans, but most are really not fully understanding on why it will play such a big part in acquiring and maintaining clients. When we meet our clients we try and keep things as simple…

Social Media is gathering great pace and many people say it is here to stay. With this in mind, we look at some important facts that need to be considered when using Social Media platforms such Facebook, Twitter, Linkedin, Pinterest etc. Social Media is about building relationships and offering quality engaging content. Of course, your…

Bandwidth is increasing and video production costs continue to decrease, indeed video recording and playing devices are on nearly every mobile appliance we own so businesses are beginning to embrace video as a successful way to market their products / services to clients online. Videos are Engaging, Educating and Entertaining and videos that attract immensley…

Twitter… Twitter! This great platform is growing in popularity and increasing all it’s figures and firmly catching up with other marketing / social platforms. USA is the biggest user of Twitter with approximately 51% of members. UK is in second place with 17%. Approximately 24 billion searched performed on Twitter per day. 1 Million Twitter…

Facebook now recognises the #HashTag – Are they too late and have Twitter got ‘Market Saturation‘ on this commonly known social media icon. What we all know as the ‘Social Media’ hashtag is known to orginate from Twitter in 2007 and was soon formalized by the patform making ‘highlighting’ it and making it clickable. The…

With the rise of social media, the beginnings of the fall in popularity of traditional media such as newspapers, magazines, radio and television has been more and more evident within the results of recent surveys and polls carried out within the industry. More advertisers are moving their marketing budgets from off line activities to on…

Now that Social Media is a well established form of marketing for businesses across the globe, how do you decide which of the platforms is the best for your business? Our suggestion with business marketing advice is that businesses need to “really invest time and money in order to be present wherever their target audiences…