Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Instagram: How to use it to maximize your business efforts?

By Marketme | 9th January 2014

Instagram is a great social network. I think everyone will agree. But it’s good only to make some selfie’s and show up with your private life?  Many people could think so, but it’s not true. Lot of people using Instagram only for private purposes and Pinterest for business efforts. I agree that Pinterest is more…

Theo Paphitis SBS Award Winner

Social Media – The Dragon Effect!

By Marketme | 8th January 2014

The Dragon Effect So, the other day, and not for the first time, I was asked if, “…doing all that Twitter and stuff makes a difference?”. At the time, if I’m honest, I didn’t have a satisfactory positive response from the experience I’d had. Okay, we’d had the odd enquiry and various interactions with existing…

Parents: Lose the social media fear!!

By Marketme | 8th January 2014

I often hear parents express fear over their children using social media. This is understandable – there are many things that could go wrong online. But at the same time, there are many things that could go right. I also find that the more parents know about social media, the less the fear consumes them.…

4 Ways to Use Pinterest for Small Business Promotion.

By Marketme | 7th January 2014

Pinterest has 70 million users and growing, according to Semiocast. Its popularity goes far beyond the U.S. market, with rapid growth internationally as well. When you’re looking into Internet properties well worth spending your marketing time and money on, Pinterest is a must-use site. In addition to an active and engaged user base, Pinterest supports businesses…

How to convert Twitter content into website traffic.

By Marketme | 7th January 2014

How to convert Twitter content into website traffic Social media is a great way of increasing awareness of your business. However, how good is it unless it’s actually increasing your sales? These tips will help increase the chances of your followers actually visiting your website and generating a sale: 1) Link Link Link – The…

So why do I need a Facebook business page and not a profile?

By Marketme | 7th January 2014

So why do I need a Facebook business page and not a profile? Before we start delving into the technicalities of this question we get asked so often let’s make sure we are all on the same page.  So on the Facebook  platform there are two  types of accounts. Profiles and Pages. Profiles are for users…

Social Media – Your Chance to Shine!

By Marketme | 6th January 2014

We now get over 1 in 4 of our new customers through social media and that proportion is growing all the time. Not only is it more cost-effective than PPC or traditional advertising but it’s also a great way to build a relationship with someone we may never meet. We don’t claim to be experts…

Why you can’t fake it on Twitter.

By Marketme | 6th January 2014

Why you can’t fake it on Twitter A couple of years ago, I was asked for input on the management of a CEO’s Twitter account. It had been noted that his opposite number at a rival company had built a strong following to whom he promoted his company’s work – clearly an audience existed. So,…

How to create remarkable content that people share.

By Marketme | 6th January 2014

How to create remarkable content that people share It’s a win-win. You create remarkable content. It gains momentum as it’s shared on social networks. The result: increased visibility of your services, more traffic to your website and improved sales. That’s the power of remarkable content and what it can do for your brand. But, how…

Champagne and Pinterest

By Marketme | 5th January 2014

Champagne and Pinterest Pinterest is an ideal social media platform for those who have pictures of their products to share. That’s why it’s an ideal platform for the Champagne and sparkling wine industry as there are so many gorgeous photos of bottles of Champagne or a glass of bubbly being enjoyed in so many different…