So why do I need a Facebook business page and not a profile?
So why do I need a Facebook business page and not a profile? Before we start delving into the technicalities of this question we get asked so often let’s make sure we are all on the same page. So on the Facebook platform there are two types of accounts. Profiles and Pages. Profiles are for users…
Social Media – Your Chance to Shine!
We now get over 1 in 4 of our new customers through social media and that proportion is growing all the time. Not only is it more cost-effective than PPC or traditional advertising but it’s also a great way to build a relationship with someone we may never meet. We don’t claim to be experts…
£13,000 on wasted newspaper ads vs 23 new rental listings using social media (which is free).
Let me tell you a story of someone I know very well in the property business. They manage over 6 offices in excess of 3000 rental properties. Nice people and nice bosses. However, they had one town where they were strong in student lettings, but not in professional lettings. They had a plan .. we…
Why you can’t fake it on Twitter.
Why you can’t fake it on Twitter A couple of years ago, I was asked for input on the management of a CEO’s Twitter account. It had been noted that his opposite number at a rival company had built a strong following to whom he promoted his company’s work – clearly an audience existed. So,…
How to create remarkable content that people share.
How to create remarkable content that people share It’s a win-win. You create remarkable content. It gains momentum as it’s shared on social networks. The result: increased visibility of your services, more traffic to your website and improved sales. That’s the power of remarkable content and what it can do for your brand. But, how…
Champagne and Pinterest
Champagne and Pinterest Pinterest is an ideal social media platform for those who have pictures of their products to share. That’s why it’s an ideal platform for the Champagne and sparkling wine industry as there are so many gorgeous photos of bottles of Champagne or a glass of bubbly being enjoyed in so many different…
Ways to drive web traffic to your business.
On line marketing is a profession so many businesses will find that they struggle to get a strong hold on this aspect of their business, many spending countless hours without any real return on investment (ROI). Once mastered, successful online marketing can be very rewarding, building brand awareness and profitable web traffic who have a…
Social Media Meets Search Marketing
In the not too distant past SEO was centre of the digital world, and everything in SEO revolved around link building. With the changes which have been made in the industry over the past 12-18 months the focus has shifted significantly so that these days link building is no longer a factor in the game.…
Club Penguin in a Nutshell
Unless you have a child who is between the ages of about six to fourteen, you have probably never even heard of Club Penguin. Basically, Club Penguin is a social game world for tweens that involves – you guessed it – penguins! I know a number of parents are curious about this highly popular site,…
Google loves Social Media.
Google has undergone countless changes and updates to its mysterious algorithm(s) over the years. Long gone are the days when a few well-placed keywords would get you reasonable results in the rankings! Some would even try various ‘black hat’ methods to try and cheat their to the top and needless to say, Google had to find…
Using Instagram effectively.
Using Instagram effectively A picture tells a thousand words and endless social media stats demonstrate that visuals generate more interest in posts (clicks, likes, and shares) than text alone. It should have come as no surprise then that Instagram is quickly climbing the social media ladder, attracting millions of users each month, and breaking…
A New Years Social Media Resolution:
2014 is all about Social Media for businesses – Where it’s heading, How quickly it’s evolving and How much it can benefit your brand. So now is more important than ever to make sure your social media accounts are as sharp and up-to-date as possible. Try these tips to make the most of your social…