Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Twitter tools part 1: Manage and know your followers.

By Marketme | 21st January 2014

Twitter is great, you can have lots of followers and follow lots of people. You can share content with them and engage. But wait, do you take care of everything? Do you still know who you follow and why? I think you don’t know, because it’s usually growing so fast. You tweet for a few…

TV and Twitter – #Abuse or #Banter.

By Marketme | 20th January 2014

TV and Twitter – #Abuse or #Banter – by Anthony Smith-Chaigneau The Eurovision Song Contest whether you like it or not is one of those annual events that is very divisive. Some people claim it is the best three hours of television in Europe each year, others state that it is an annual cringe-fest best…

Live Blogging – Build a following on social media.

By Marketme | 18th January 2014

Combining social media with blogging great content is the perfect match for increased SEO and building of following on all sharing platforms. There is also Live Blogging which can really motor your profile online and start to attract readers / members / subscribers / followers etc… So, what is live blogging and how does this…

Three Reasons Why You Should Partipate In Twitter Chats

By Marketme | 17th January 2014

When it comes to growing your business’ presence on social media, one of the most productive uses of your time is to participate in Twitter chats. For those of you not familiar with the concept, these are hosted business networking events on Twitter which are based around a pre-defined hashtag (#). Examples which I regularly…

Ways to celebrate an event via social media.

By Marketme | 16th January 2014

Ways to celebrate an event via social media It is important for your company to include their followers in everything that goes on. A key event, or celebration should be shared with them so they feel involved and build a great relationship with the brand. Different ways you can Organize an event: ·     Competition – This…

Using LinkedIn for more than just the job hunt.

By Marketme | 16th January 2014

Using LinkedIn for more than just the job hunt: While LinkedIn is a fast growing social network, the number of active users of the service remains low. Many professionals have a profile, but bar the occasional ‘like’ in recognition of a connection’s promotion or work anniversary, interaction is kept to a minimum. So, why should…

A quick guide to using and being successful with Twitter.

By Marketme | 16th January 2014

Twitter: This social media platform is an ideal place for you to convey the true meaning of your business, showcase your personality and allow followers to know more about you and your business. Your 140 character limit allows you to communicate to an audience that compared to many other platforms, is alive and responsive immediately…

Erasing the past: digital-style

By Marketme | 16th January 2014

Do you ever do or say something and later think, oh my god if only I could take that back? Well in real-life you can’t unfortunately, not yet anyway… But on Facebook it’s easy – all you need to do is access your Activity Log! What is Activity Log? In Facebook’s words, “Your activity log is…