10 Potentially Damaging Twitter Traps.
Twitter is a great place to connect with a wider audience and get the word out about your company. Like the other social networks, there is a right way and a wrong way to go about your business. Watch out for Twitter Traps ! When you find yourself talking to a potential crowd of thousands,…
Read More11 positive changes that you need to make to your Twitter – now!
As a Twitter fan, user, trainer and manager I see a lot of tweets and I see a lot of good and bad activity on the super highway of communication. In fact, I’m often mocked for my attempt to rid the world of poor tweeting. I’m just very passionate about my industry, and I try…
Read MoreSocial media lead generation and nurture.
You may well be inundated with new followers on Twitter. You may find yourself casually dropping this in to conversation, ‘Well, I now have 5000 Twitter followers.’ But how is that going to help your sales team or how is that going to impact on your social media lead generation and nurture for your SME?…
Read MoreTop tips for using #Twitter for your business.
This post in our ‘top tips’ series looks at Twitter and how you can be using it most effectively for your business. Our previous posts on YouTube, LinkedIn, Pinterest and Facebook have been well-received and I hope you find this one just as useful. Connect Connect with others on Twitter and grow your network. Start to follow people, you don’t need to know them in person, but…
Read MoreHow do I know which social media site is best for my company?
I have seen articles and listened to webinars recently which suggest that business owners who are not sure which social media sites to use for their business should start with the sites that they are most familiar with and which they enjoy using. Yes, this will make using the site for your business easier, but if it does not…
Read MoreAre Estate Agents making the best of the agency window?
Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…
Read MoreTop tips on using Twitter Lists for marketing
Twitter Lists are a little understood tool in the social media marketers toolkit. A Twitter List is a collection of your favourite Twitter accounts, all grouped together under one heading. They can be public for the world to see or private just for you. Other Twitter users can subscribe to your public lists, without necessarily…
Read MoreSocial Media infiltrating the film industry.
We all know that Social Media is everywhere, all the time, but I thought it would be fun to look at some of the key moments (including a couple of my favourite) where it has branched into Hollywood & the film industry in general. There have been some awesome social media campaigns when promoting films,…
Read MoreShould you Cater for every single Customer?
Online shopping has to be part of everyone’s business plans. As a business person you have to try and cater for every single customer. If somebody wants to give me their money, I will try my hardest to make it easy for them. Some like to come into the showroom, sit down in our comfy…
Read MoreKnow your Hashtags
Hashtags are bigger this year than last year (& they were huge last year!) & with more & more businesses realising that the world of social media is worth getting involved with, now’s the time to get to know your hashtags. A very brief hashtag history: The first use of hashtag was from @chrismessina who…
Read MoreTwitter tools part2: Make Tweeting Easy.
Tweeting is easy. Now when you know how to know better your audience and manage followers, lets focus on tweeting. I’m not saying its not. But if you want to manage your brand profile or personal brand you want to make this properly. This will take your time. When you’re not social media marketer (name it as…
Read MoreTo buy or not to buy .. fans and followers..
One of my absolute pet peeves is seeing profiles on Facebook and Twitter that have clearly purchased their extensive following. Not only is it misleading to potential customers but it can be damaging for the company’s reputation. There was a documentary on Channel 4’s Dispatches programme in the UK recently (Celebs, brands and fake…
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