Social Media
Social Media & Business [INFOGRAPHIC]
Social media has taken over, if you aren’t on a social media network yourself then you most certainly will know someone else who is. Social media platforms aren’t just used to keep up to date with what your friends and family are up to, it’s also used for marketing and scoping out the competition. Twitter,…
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Modern Initiatives In Business: Social Media And Beyond!
Big businesses seem to know everything about us this days. Name? Check. Age? Check. Phone number? Well, if the random cold calls we get are anything to go by – double check! But what a lot of them are lacking? Our e-contact info! Wait, what? We’ve talked before about the different ways that more ‘traditional’…
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Why you need a Digital Strategy:
Gone are the days of running an ad in the local paper. If you aren’t online, your business is missing out! As the digital world continues to make an impact on how we communicate, businesses are facing a change to their marketing strategies and being forced to implement digital marketing into their planning. But having…
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How to create rocking Tweets?
160 Characters? May not feel enough to wow your audience! Dear Reader, quality matters over quantity. Engaging words that come directly out of your mind makes a big difference. Rock stars will always have more followers than you and I. But we can be rock star in our own niche. How? That’s the trick. Feeds…
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5 Reasons: Why Social Media and SEO should be done together?
Number counts for spreading the words. More mouths mean intense voices and higher chances of getting heard around. We are living in a digital society. Even best of the artist finds crunching numbers of likes and followers on Social Media like Facebook or MySpace. This is why, every business needs social media presence. When you…
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6 Quick tips on How to be more Successful with Pinterest.
If you are up to date with marketing news you surely have already heard of Pinterest – social media platform allowing users to share mainly visual content: pictures, graphics, infographics, etc. Since it is a platform for visual learners, the type of business which can gain the most by being present in is the one…
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How to Balance Your Business Twitter Feed
For many prospective and current customers alike, your business Twitter feed is their first introduction to the passion and commitment your business exudes. As a result, it’s very important to balance your business Twitter feed, specifically in the form of content that will engage and inspire while still maintaining an industry-specific focus. To strike the…
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The Principles of Contagious Content: Emotion
Why do some things catch on and what makes some content more contagious? Is it down to luck or is some content just more viral worthy? Hundreds of research hours have been dedicated to solving this mystery and the findings show that there are six key principles to making contagious content. I recently explained the…
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Paid Followers & Fans: Is There Any Benefit
There are an abundance of people and companies out there offering paid likes and followers for your social media profiles, the rates are often reasonable (on average £23 per 500 fans) and the offers can be tempting. But is paying for your social media audience a good idea and is there any benefit? Should I…
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How to deal with negative reviews (spoiler alert: it’s not fining customers $500)
There’s something about the fear of getting a negative review online that makes marketers lose their minds and do things that, with hindsight, are a terrible idea. The latest is the Union Street Guest House in New York, which introduced a policy threatening to deduct $500 from the happy couple’s deposit for each wedding guest…
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How Social Media Marketing Helps In Gaining Website Traffic?
Advent of social media sites has opened new avenues for businesses to create profitable opportunities. It is a platform that makes it easier for businesses to directly engage with their customers, understand their needs and interests and expand their reach by attracting huge populace of online users. Therefore social media marketing is now rightly considered…
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Finding Your Social Voice
When you begin a marketing campaign, big or small, start by identifying your end goal and work backwards – and for most this second step will be focussing on your brand. Dependent on the age of your business, you may already have a firmly established brand identity that is familiar to your target customer, whereas…
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