How to Get The Most Out of a Facebook Post
If you are managing a business’ Facebook account take a step back before posting your next update and have a think about what you really want from that post and how to further optimise it for that need. The following 3 metrics described are usually how you measure ROI (return on investment) on a specific Facebook post: Post Reach – The…
Is Image Everything?
It’s that time of year when all we want to do is get warm, cosy and comfortable. Staying in is the new going out, good TV and comfort food is the norm and girls secretly stop shaving their legs! For some people image is everything, for others, not so much. However, with day light dwindling,…
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Many would agree that the world we live in is becoming increasingly smaller and faster with modern day technology available to most people at their finger tips. We know the progress of the internet, social media and mobiles and mostly during our busy lifestyles, we are carrying around these modern day marketing / communication methods…
What buying fake social media fans and followers means to your brand.
We get asked very frequently if we sell fake fans and followers to help businesses on social media improve their profiles. It is something we do not offer nor recommend so we thought it useful to dedicate a blog to the reasons why you should not look to flood your social media accounts with fake…
What is the key to customer retention?
A business’s longevity and the quality of its customer relationships are often inextricably associated, so it’s no revelation that corporations are always re-evaluating how best they can hold onto their clients. And although there are always conditions of scale, there are some fundamental values of keeping your customers that can be applied to any business.…
Types of Word of Mouth Marketing
There are two types of word of mouth; immediate and ongoing. Both types are invaluable to brands but certain types are more important for certain products. Immediate Word of Mouth Immediate word of mouth takes place when you pass on information soon after you have learnt it, for example you see an advert for a…
Should you host your blog on a blog site or your own website?
Well of course, you should pop your blog on your website. That will mean that the content will be fresh, lots of people will visit your website and both parts will make you better in the eyes of Google, its great for social media and all that SEO stuff (SEO is Search Engine Optimization stuff…
The age of open source branding.
It is a bitter pill for many brand managers to swallow. It may even sound absurd but truth is stranger than fiction. No longer are brand managers in control of the brand but the consumer. Welcome to the brave new world of social media ushering in the power shift from marketers to consumers. It is…
9 Must have WordPress Plugins for everyone
Beginner / Extreme Techy / Geeky or Nerdy or Buffer between the two; WordPress CMS is ultimate for everyone. A simple class notes sharing website, an E-Shop or unlimited news publishing website, everyone uses WordPress for obvious reasons. Plugins make WordPress great. Here are 9 must have plugins for every size: 1. Backup WordPress Thanks…
How To Optimize Images for Better SEO Results
Your website may only have a few images or loads of them, however optimization is important for web pages; heading, URLS and tags or categories. People use Google Image Search and similar other search engines to find beautiful images and graphics. Same search engine rule applies here as for text irrespective of Penguin or Panda.…
How to design a landing page for your website?
Let’s us understand first, this often confused term in words. By definition a Landing Page for a Website is a page that loads first to say a Formal Hello to the website visitor. A landing page serves well as a Call to Action (CTA) to gather user information like Name and Email address etc. For…
12 Reasons why WordPress is so popular
There are many Content Management Systems, both Free and Proprietary. Amongst all WordPress is notorious for powering the world’s most beautiful websites. Here are 10 reasons why WordPress is so popular! It’s Free The WordPress Software is written in a PHP free script and licensed from GNU. People are not required to spend even a…