10 hot marketing trends to incorporate into your strategy
Marketing is ever-changing and businesses need to adapt their strategies to fit with this fluid landscape. Here are some marketing trends you need to incorporate into your strategy. SMS marketing With astonishing open rates (98%) and users engaging more with SMS than ever – and using their mobiles for pretty much everything to boot –…
Maximise your Charity Fundraising Event’s Success
If you’re hosting a charity event, it won’t take you very long during the planning process to realise how much you’ll have to do to ensure it can all go ahead as smoothly as possible. When hosting an event for a good cause, however, there’s a lot more pressure as you’ll want the event to…
13 Smartphone Apps That Make Everyday Life Easier
Can you remember a world without mobile apps? We can, but only just. With the astronomic rise of the smartphone, apps have become part of our everyday lives, with millions now available to download on iOS and Android devices. Naturally, with so many new and emerging apps, users have to wade through a lot of…
Introducing Doritos Roulette
If you are an avid television watcher, you may well have watched Doritos’ latest promotional campaign with interest. Recently, the brand announced the release of Doritos Roulette, a dangerous and innovative new snack that promises to deliver a spicy surprise with every handful. Although this snack provides an interesting proposition, it is not that far…
5 external factors that could destroy a business
There are factors in business that we cannot control or predict, and they are sometimes the most deadly. The earnest CEO with a brilliant product and a great set of supporting staff, perhaps recruited through exec-appointments.com should succeed, but sometimes external factors rebel and conspire. Here are five outside forces that can conspire to derail…
The future of advertising: Native ads
The future of advertising has been up for discussion over the past few years by many professionals in the arena, so it’s of no surprise that it’s back to the forefront of the world of media in 2015. Advertising has taken many forms over the past decade, including the use of advertorials, newspaper ads and…
Business success could come down to just a #Hashtag on Social Media!
Many businesses nowadays are being launched and run successfully on social media. The fact that social media is free is really helping new business start ups to find brand awareness, feedback and new clients for their businesses whereas only a few years back, marketing budgets would be needed to pay to advertise in the local…
4 Ways Social Media Uses Unified Communications Features to Increase its Popularity
Social media has exploded in a way that none of us might have expected after viewing the web landscape over a decade ago. Now a firm feature in the daily routine of millions across the globe, communicating via social media channels seems as natural to the human organism as breathing itself. Underneath the rapid rise…
5 Great Ways to Use the Power of Social Media at Event Conferences
Event conferences are a fantastic way to unite people over their passions and enable them to learn more about the fields that fascinate them. Couple all that buzz and talk with social media however and suddenly things can get even more special. Wondering how best to use social media at event conferences? Read on for…
How Cloud CRM Can Streamline Your Marketing?
As a business it’s hard to stay focused when your marketing strategy can combine mixed methods that span across a multitude of platforms. Every business knows that a successful marketing plan cannot hinge on one method alone, but the more you add to the plan the more difficult it becomes to know whether your strategy…
4 Ways the “Internet of Things” Can Help Benefit Your Business’ Future IT Security
The Internet of Things (IoT) has come a long way from being a past symbol of technological advancement. Now it’s with us and transforming, sometimes even invisibly, exactly how we live and run our businesses. But what is the IoT, other than a very useful acronym? It refers, through wireless protocols and technologies, to the…