Five traits the modern marketer must possess.
Ask people on the street what is meant by the phrase ‘marketing’ and it’s likely that you’ll get 100 different answers. Most people know the basic core meaning and can give some suitable synonyms such as promotion or sales, but there are many other facets to marketing in 2015. Here are five jobs that the…
7 shared characteristics of successful brand logos
When it comes to designing a successful logo there’s a lot to think about. You’ve got to decide what message you want to convey, as well as how to reflect your brand in a single image, on top of finding a decent designer to put the whole thing together. So what characteristics do these successful…
Business Forecasting Methods to grow your Business
Business forecasting is essential for making business plans, so that your management can make informed decisions regarding the company’s future, to ensure that you have sustainability. It gives you a better understanding of the market and current climate, so that you can adjust your products, services and sales accordingly to stay ahead or to keep…
Stop Annoying Your Site Visitors – Easy Ways to Improve Popovers.
One sure way of annoying visitors to your website is with through popovers that fail to engage. However, popovers can have a very positive impact on your visitors, and potential customers. Here Cloud-iQ present five ways that popovers can appeal to your visitors – and then consequently lead to more sales. Offers And Free Content A…
Is Your Offline Office Space Damaging Your Online Offerings?
In the marketing world, or the tech world, where everything is online, you want to show off everything about your company, and let the personality of the team and its culture shine through. Of course some things about your work have to be physical, but these should integrate with your overall ethos and online persona.…
10 hot marketing trends to incorporate into your strategy
Marketing is ever-changing and businesses need to adapt their strategies to fit with this fluid landscape. Here are some marketing trends you need to incorporate into your strategy. SMS marketing With astonishing open rates (98%) and users engaging more with SMS than ever – and using their mobiles for pretty much everything to boot –…
Maximise your Charity Fundraising Event’s Success
If you’re hosting a charity event, it won’t take you very long during the planning process to realise how much you’ll have to do to ensure it can all go ahead as smoothly as possible. When hosting an event for a good cause, however, there’s a lot more pressure as you’ll want the event to…
13 Smartphone Apps That Make Everyday Life Easier
Can you remember a world without mobile apps? We can, but only just. With the astronomic rise of the smartphone, apps have become part of our everyday lives, with millions now available to download on iOS and Android devices. Naturally, with so many new and emerging apps, users have to wade through a lot of…
Introducing Doritos Roulette
If you are an avid television watcher, you may well have watched Doritos’ latest promotional campaign with interest. Recently, the brand announced the release of Doritos Roulette, a dangerous and innovative new snack that promises to deliver a spicy surprise with every handful. Although this snack provides an interesting proposition, it is not that far…
5 external factors that could destroy a business
There are factors in business that we cannot control or predict, and they are sometimes the most deadly. The earnest CEO with a brilliant product and a great set of supporting staff, perhaps recruited through exec-appointments.com should succeed, but sometimes external factors rebel and conspire. Here are five outside forces that can conspire to derail…
The future of advertising: Native ads
The future of advertising has been up for discussion over the past few years by many professionals in the arena, so it’s of no surprise that it’s back to the forefront of the world of media in 2015. Advertising has taken many forms over the past decade, including the use of advertorials, newspaper ads and…
Business success could come down to just a #Hashtag on Social Media!
Many businesses nowadays are being launched and run successfully on social media. The fact that social media is free is really helping new business start ups to find brand awareness, feedback and new clients for their businesses whereas only a few years back, marketing budgets would be needed to pay to advertise in the local…