Why your business should be on Google Plus – Tips on how to maximise the social network
Since its launch in September 2011, Google Plus has accumulated over 1 billion G+ accounts, boasts 359 million monthly users (easily eclipsing Twitter’s 241 million users) and is set to grow at 33% per annum. These figures highlight the social network’s success as a platform which is constantly increasing and improving its presence and appeal,…
Facebook Reach: Totally Worth It or Totally Worthless?
There is not a ton of information out there by various Facebook marketing experts when it concerns Facebook Reach and Facebook Insights. The handful that have reviewed the workings of Facebook Reach certainly either have words of praise or words of condemnation. Back in December and then again during February, there was a rather heated…
Billions Lacking Trust in the Internet and Social Media?
Speaking at CeBIT, the world’s largest computer expo, European Commission vice-president Neelie Kroes claimed that for “millions of Germans, and billions around the world, that trust [in the Internet and social media] is now missing”. Citing German Chancellor Angela Merkel’s decade-long position on the National Security Agency’s phone tapping list, Ms Kroes remarked “when even…
How to Improve Social Media Shares of your Content Marketing.
Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…
Forget social media… How many middle aged 50 to 60 year old males know of it?
There is no point in doing a blog if it isn’t going to get you more business (ie more landlords trusting you with their property to let out). You want more business and you you want it fast On my travels, I have seen many blogs that look nice but dint get a sausage in…
Social Weddings.
The world of social media is helping businesses of all shapes & sizes interact, engage & sell to new customers. But what if those customers are getting married? How easy is it with social media & apps to enhance your traditional wedding or step away from tradition & do something that little bit different? From…
Introducing Snapchat or: How I Learned to Stop Worrying and Understand New Social Media.
Introducing Snapchat or: How I Learned to Stop Worrying and Understand New Social Media. Facebook is 10. In social media terms, that’s old – very old. Along with Twitter, YouTube, and to a lesser extent Instagram, many companies are only just coming to realise the potential of these established channels. To have to think, let…
Good news – #Vine now banning Sexual Content video clips!
Vine, the video sharing platform of Twitter has now dealt with the increasing amount of porn movie clips / sexually explicit content from being uploaded to it’s portal with immediate effect. This can only be a good move from Vine which offers users the chance via it’s app, to upload mini video clips of seven…
More than half of children use social media by the age of 10.
Back in October 2013 Opinium surveyed 1,006 parents of children aged eight to 16 online and 1,004 children aged eight to 16 to give us a headline that more than half of children use social media by the age of 10 years old with Facebook being the most popular site they look to join. Scary…
Why credibility is key.
There’s an interesting article in today’s Daily Telegraph in response to UK Prime Minister David Cameron tweeting (or rather, having an aide tweet) a picture of him on the telephone. The picture has been widely mocked, leading Iain Martin, the paper’s political commentator, to question whether the Prime Minister wouldn’t be better off just leaving social…
How to handle criticism on social media sites.
Many organisations are fearful of receiving negative comments on sites such as Twitter and Facebook. Rachel Knight, who advises clients on social media at Kent PR agency Maxim, provides tips on how to handle criticism online. A New Year’s Eve party at the London Film Museum where you can enjoy a red carpet entrance, a…
Now You Can Publish on LinkedIn
Recently, the signs have been pointing to LinkedIn to become a content site and formidable media contender, in addition to being the place professionals go to connect. This is good news for the smaller or lesser known business people in the community, because LinkedIn has just opened up something exciting toward that end: publishing. Limited…