Is Social Media Coming of Age As a Brand Communications Channel?
“I remember when you could be utterly stupid without the world finding out”, was just one response to the Justine Sacco saga, but it puts in a nutshell the enormous impact of social media in launching or burying a career. No matter how impressively Sacco’s CV may read, her ‘utterly stupid’ twitter regarding Africa and…
A search technique you may not realise you can do on Twitter:
Once you realise the potential behind Twitter for your business and for lead generation, we can start to look deeply in to targeting people / accounts for trends, their likes and their interests and even complaints their sharing against your competitors. OSLG – Outbound Social Lead Generation. It’s all about comments and feedback consumers are sharing…
Are Estate Agents making the best of the agency window?
Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…
The Power of Social Media working wonders for Trophy & Engraving Company.
The power of Social Media working wonders for businesses was evident in a order we had recently. We don’t just send our products to near by sports clubs and businesses, we have now ventured further afield into new territory. Social Media has played a huge part in this. The Romanian Curling Federation are now customers to…
Social Media infiltrating the film industry.
We all know that Social Media is everywhere, all the time, but I thought it would be fun to look at some of the key moments (including a couple of my favourite) where it has branched into Hollywood & the film industry in general. There have been some awesome social media campaigns when promoting films,…
Why you need to start valuing blogs when it comes to PR & 3 top social media PR tips.
Too many of us only value getting our picture in the paper when it comes to our PR activity – “wow I was on 5 News last week.” At the same time we tend to underrate the value of being featured on blogs or popular social media sites. Yet the reality is that the digital…
Are your social media followers bored of your brand?
Social media marketing 101 dictates that every social media manager shouldn’t talk at their followers, but talk to them; we should try and build two-way relationships, rather than indulgent one way sell-a-thons. Marketing, we’re persistently told, has changed and our customers expect regular love and attention. In return, we get their loyalty (and their money).…
Top tips on using Twitter Lists for marketing
Twitter Lists are a little understood tool in the social media marketers toolkit. A Twitter List is a collection of your favourite Twitter accounts, all grouped together under one heading. They can be public for the world to see or private just for you. Other Twitter users can subscribe to your public lists, without necessarily…
6 Reasons Your Fans Aren’t Responding to Your Facebook Posts
The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following…
How to Double Your Pinterest Followers in Just 5 Minutes a Day
Pinterest is quickly becoming one of the most powerful social networks on the scene. Increasing your activity and knowing the tricks to get more Pinterest followers is important. If your product is targeted towards women then it is crucial to have an online presence on Pinterest. Pinterest is the now the 3rd most popular social network and…
5 Great Ways to Reach Your Target Market.
For some of the folks who have chosen a niche or have one in mind, one of the biggest misunderstandings is how you actually reach your target audience throughout the marketing process from face to face business networking to social media. This can definitely be something that holds a real estate agent back from really…
Should you Cater for every single Customer?
Online shopping has to be part of everyone’s business plans. As a business person you have to try and cater for every single customer. If somebody wants to give me their money, I will try my hardest to make it easy for them. Some like to come into the showroom, sit down in our comfy…