Know your Hashtags
Hashtags are bigger this year than last year (& they were huge last year!) & with more & more businesses realising that the world of social media is worth getting involved with, now’s the time to get to know your hashtags. A very brief hashtag history: The first use of hashtag was from @chrismessina who…
Lost with Social Media?
Lost with Social Media? We all keep hearing how important it is these days to have our business promoted on Social Media, but the problem is that there are so many different social media platforms it seems easy to get lost! Now I don’t confess to being in any way a “social media wiz” but…
Twitter tools part2: Make Tweeting Easy.
Tweeting is easy. Now when you know how to know better your audience and manage followers, lets focus on tweeting. I’m not saying its not. But if you want to manage your brand profile or personal brand you want to make this properly. This will take your time. When you’re not social media marketer (name it as…
Out with the Old, in with the New – the Role of Content Creators in the New Media
The media has been going through a difficult spell in the past few years, and many of those problems it has to be said, have been caused by those working in the industry; just look at the recent phone hacking scandal in the UK for one prime example. Another factor, meanwhile, has been the development…
Create engagement on your Facebook business page without ads
If you’re a community or social media manager, you know that managing a Facebook business page is not as simple as it used to be. Facebook is getting crowded, and their user base isn’t growing at the pace it once was (in fact in some of its biggest markets Facebook is actually losing users). In…
Bad Language on Social Media – The most common Spelling Errors.
It is where most of us spend much of our time typing away, social media is where everyone is hanging out and sharing their news and interesting content to share from others. With social media being so busy, it is inevitable that we will see some spelling and grammar mistakes along the way. Below is…
Twitter Lists and why you should be using them
We all love a list don’t we? Shopping…Xmas and birthday present lists.. to do lists..bucket lists .. lists of lists.. you get the picture right?! Well using LISTS on Twitter is just as useful. It can help you keep track of suppliers, clients, potential customers and of course your competition. BUT, it can do so…
To buy or not to buy .. fans and followers..
One of my absolute pet peeves is seeing profiles on Facebook and Twitter that have clearly purchased their extensive following. Not only is it misleading to potential customers but it can be damaging for the company’s reputation. There was a documentary on Channel 4’s Dispatches programme in the UK recently (Celebs, brands and fake…
Financial Markets and Social Media.
Since the explosion of the internet the financial markets have now opened up to everyone who wish to trade to make money, it has become as easy as placing a bet on the horses. It is now possible to trade or invest short term at the touch of a button, whether a profit is gained…
123456: Why are you using this as your password?!
At my recent “Privacy, Safety and Digital Reputation” for parents seminar I discussed passwords, and the importance of keeping them complex to deter hackers. Imagine my shock then, when the very next day, I stumbled upon this Huffington Post article, “Yep, The Most Common Passwords of 2013 Are Kind Of Idiotic.” Basically, this article shared the annual ranking…
Facebook working as part of your marketing strategy (without spending money!).
I often get business women contacting me wanting advice on how to get more people interacting on Facebook. And never one to disappoint I like to share my ideas in a blog to spread the joy that good social media marketing can bring. And that is a perfect place to start. You see many people…
The Secret of Our Social Media Success – A Dog Called Stan.
Times are changing; the way in which we do business is changing. A well respected Agency Trainer who I follow on Twitter tweeted a quote early one morning, it read “I do not believe you can do today’s job with yesterday’s methods and still be in business tomorrow.” For me, this was enough to reinforce…