The Power of Content Creation in Life Sciences Marketing

By Marketme | 16th October 2025

In the life sciences world, trust, clarity and credibility are everything. Unlike many other B2B sectors, your audience isn’t made up solely of decision-makers, it includes scientists, clinicians, regulators and technically knowledgeable professionals. Your marketing therefore needs to be far more than persuasive; it must be accurate, evidence-based and thoughtful. Effective content creation, often supported…

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10 Essential Commercial Property Management Services You Need

By Marketme | 15th October 2025

Managing a commercial property requires a combination of strategic planning, efficiency, and attention to detail. From tenant management to compliance, every task plays a vital role in maintaining profitability and property value. Whether you own an office complex, retail unit, or industrial site, professional management ensures smooth day-to-day operations. In this article, we’ll explore the…

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Why Human Connection Still Wins in a Digital Business World

By Marketme | 15th October 2025

Business has changed a lot over the past decade, and some things are better, and some are worse (as is always the case when things change, of course). Today, we’ve got emails replacing letters, messages replacing meetings, and a good Wi-Fi connection can do what entire offices used to. So the fact is that technology…

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Tips for art centres and museums on social media:

By Marketme | 23rd January 2014

Tips for art centres and museums on social media: There are various ways museums advertise, such as through newspapers and online advertising. However, in order to reach the younger generation, they need to target them through a more modern device – social media. Social media is a great way for people to express their creative…

How to Ensure Repurposing Content is Worthwhile.

By Marketme | 23rd January 2014

A controversial topic amongst marketers globally is the idea of reworking or moulding an existing piece of content, be it blog, video or infographic into another form or media type to re-distribute. There are those that coin this concept as ‘lazy’ however, I  quite disagree. Why wouldn’t you, where possible save time and energy on…

The Social Media and Blogging Combo.

By Marketme | 22nd January 2014

Social media and blogging go hand in hand. This is undeniable and makes a combination of the two crucial to the success of anyone looking for an effective online presence. Facebook currently has 1.19 billion users and there are roughly 500 million on Twitter. What an audience; what a reach for your business. But, although…

IMPACT, What We Are Not Measuring in Social

By Marketme | 21st January 2014

The buzzword on everyones lips these days seems to be ‘Social’. No matter where we go or who we talk to, we are encouraged to be ‘Social’ and if we’re not being ‘Social’ then we are an outsider, to be scorned and taunted, a little like being back at school! Social is great and to…

#SBS and why if treated right can do wonders!

By Marketme | 21st January 2014

Going back to the start of my experience on social media I was more used to LinkedIn and never thought of Twitter as a tool for the business. If not for a conversation with a client, the fab Becs McNeill @becsmcneill instilling some insight during a 1-2-1 that I created a profile and went from…

Twitter tools part 1: Manage and know your followers.

By Marketme | 21st January 2014

Twitter is great, you can have lots of followers and follow lots of people. You can share content with them and engage. But wait, do you take care of everything? Do you still know who you follow and why? I think you don’t know, because it’s usually growing so fast. You tweet for a few…

TV and Twitter – #Abuse or #Banter.

By Marketme | 20th January 2014

TV and Twitter – #Abuse or #Banter – by Anthony Smith-Chaigneau The Eurovision Song Contest whether you like it or not is one of those annual events that is very divisive. Some people claim it is the best three hours of television in Europe each year, others state that it is an annual cringe-fest best…

Live Blogging – Build a following on social media.

By Marketme | 18th January 2014

Combining social media with blogging great content is the perfect match for increased SEO and building of following on all sharing platforms. There is also Live Blogging which can really motor your profile online and start to attract readers / members / subscribers / followers etc… So, what is live blogging and how does this…