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Twitter – 10 fun facts. 1) The platform was supposed to be named ‘Twttr’, before they settled on ‘Twitter.’ 2) Every second there are 10 tweets that mention Starbucks! 3) Barack Obama’s victory tweet was retweeted over 800,000 times – the highest number of retweets ever recorded! 4) The average Twitter user has 208 followers…

Social marketing trends for 2014 1)      Videos – Videos are likely to continue as a top social marketing trend into 2014. With the new video feature on Instagram, it has become popular for brands to create short films showcasing different trends, events and promotions. As social media audiences are now used to this, it is…

Optimizing Social for Business Social media is a prevalent and highly discussed topic. Many businesses attempt to use social for business, but fall short of their expectations because they don’t develop a strategy. When used correctly, social media channels can boost your visibility and help you generate new leads. 1. Don’t Assume Every Platform is…

How does Twitter make its money? Twitter has recently been valued at around $10bn. This massive figure has come from the vast amount of users which has grown so rapidly in the past few years. The majority of its revenue comes from marketing. Companies can promote an account, a tweet, or a trend. This means…

Chefs on social media Cooking is a great way to link cultures and bring people together. Everyone likes to learn a little more about different recipes and traditions that they can indulge in themselves! Social media allows these connections to be made and chefs to share their work with everyone across the World! So how…

More than half of  advertisers in the USA plan to increase their digital marketing advertisement spend in during 2014, figures supplied from reports by eMarketer, referring to a new survey from Advertiser Perceptions. More and more businesses are looking at social media ads becoming a strong avenue to increase their online presence and new sales leads, 47 %…

Social media continues to grow and with it attracting larger and larger audiences worldwide. Businesses are constantly working on improving their presence across the major platforms and to figure out how to use them to gain extra online exposure. Companies across the globe within all sectors are looking towards 2014 and  improving their current networks…

We all know that social media is increasing in popularity each and every day with some really amazing figures being achieved. Below are some mind blowing figures to give readers an understanding to just how popular social media platforms really are:   Average number of tweets per day on Twitter: 58 Million. Average number of…