WWE laying the Social Smackdown
I write this from my sofa as I wait for the 2014 Royal Rumble. Yes, I’m a wrestling fan! Love it or hate it, it’s pure entertainment & the company are leaders, like, miles ahead of anyone in terms of dominating the world of social media. In September 2013 WWE announced it had reached the…
How Big Data Can Solve Marketers’ Social Engagement Challenges.
How Big Data Can Solve Marketers’ Social Engagement Challenges We mentioned in our 5 Data Predictions for 2014 blog that ‘big data’ was the buzzword of last year, referring to the increasing volume of data captured by an organisation via multimedia channels, social media and the internet. Together, this contributes to the growth in data and…
Managing a community – 3 things you should know
I’ve been working as a community manager for over 5 years now, and managing my own team for the last year. During that time I’ve seen a lot of changes, both in general community and social media management, and the general idea of what a community manager is. Throughout those changes, however, a few things…
What sort of social media account will a landlord have?
Think about it for a second, in a previous post, we decided most landlords were aged 40 to 70, middle class, wore a shirt a tie and had a decent job. I am being very general, but I think that is a fair thing to say. Everyone says you need a social media campaign to…
Social Media Expectations for 2014 #3
Prior to 2014 kicking in I highlighted on my blog that I had 4 expectations for social media in the new year & that I would delve a little further into each of them throughout January. You can read the first 2 posts here & here & this is the third, all about Google+. My…
Further Evidence That Guest Posting Is Social Not SEO
Just last week, I wrote on Market Me about why guest posting should be considered as part of a social strategy and, as if by magic, the industry as a whole has seen further evidence of this over the past few days. On Monday evening (UK time), head of web spam at Google, Matt Cutts,…
Tips for art centres and museums on social media:
Tips for art centres and museums on social media: There are various ways museums advertise, such as through newspapers and online advertising. However, in order to reach the younger generation, they need to target them through a more modern device – social media. Social media is a great way for people to express their creative…
How to Ensure Repurposing Content is Worthwhile.
A controversial topic amongst marketers globally is the idea of reworking or moulding an existing piece of content, be it blog, video or infographic into another form or media type to re-distribute. There are those that coin this concept as ‘lazy’ however, I quite disagree. Why wouldn’t you, where possible save time and energy on…
The Social Media and Blogging Combo.
Social media and blogging go hand in hand. This is undeniable and makes a combination of the two crucial to the success of anyone looking for an effective online presence. Facebook currently has 1.19 billion users and there are roughly 500 million on Twitter. What an audience; what a reach for your business. But, although…
IMPACT, What We Are Not Measuring in Social
The buzzword on everyones lips these days seems to be ‘Social’. No matter where we go or who we talk to, we are encouraged to be ‘Social’ and if we’re not being ‘Social’ then we are an outsider, to be scorned and taunted, a little like being back at school! Social is great and to…
#SBS and why if treated right can do wonders!
Going back to the start of my experience on social media I was more used to LinkedIn and never thought of Twitter as a tool for the business. If not for a conversation with a client, the fab Becs McNeill @becsmcneill instilling some insight during a 1-2-1 that I created a profile and went from…
“This ain’t the movies” – 13+ age limit a requirement NOT a recommendation on Facebook
You know when you go to watch a movie, such as The Parent Trap, or Harry Potter and the Philosophers Stone you are greeted with that screen that recommends Parental Guidance for viewers under the age of 13? And then you as a parent use your discretion as to whether your teen is mature enough to watch that…