Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

Read More

5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

Read More

Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

Read More

Create engagement on your Facebook business page without ads

By Marketme | 5th February 2014

If you’re a community or social media manager, you know that managing a Facebook business page is not as simple as it used to be. Facebook is getting crowded, and their user base isn’t growing at the pace it once was (in fact in some of its biggest markets Facebook is actually losing users). In…

Twitter Lists and why you should be using them

By Marketme | 3rd February 2014

We all love a list don’t we?  Shopping…Xmas and birthday present lists.. to do lists..bucket lists .. lists of lists.. you get the picture right?! Well using LISTS on Twitter is just as useful.  It can help you keep track of suppliers, clients, potential customers and of course your competition. BUT, it can do so…

To buy or not to buy .. fans and followers..

By Marketme | 3rd February 2014

  One of my absolute pet peeves is seeing profiles on Facebook and Twitter that have clearly purchased their extensive following.  Not only is it misleading to potential customers but it can be damaging for the company’s reputation. There was a documentary on Channel 4’s Dispatches programme in the UK recently (Celebs, brands and fake…

Financial Markets and Social Media.

By Marketme | 2nd February 2014

Since the explosion of the internet the financial markets have now opened up to everyone who wish to trade to make money, it has become as easy as placing a bet on the horses. It is now possible to trade or invest short term at the touch of a button, whether a profit is gained…

123456: Why are you using this as your password?!

By Marketme | 2nd February 2014

At my recent “Privacy, Safety and Digital Reputation” for parents seminar  I discussed passwords, and the importance of keeping them complex to deter hackers. Imagine my shock then, when the very next day, I stumbled upon this Huffington Post article, “Yep, The Most Common Passwords of 2013 Are Kind Of Idiotic.” Basically, this article shared the annual ranking…

The Secret of Our Social Media Success – A Dog Called Stan.

By Marketme | 31st January 2014

Times are changing; the way in which we do business is changing. A well respected Agency Trainer who I follow on Twitter tweeted a quote early one morning, it read “I do not believe you can do today’s job with yesterday’s methods and still be in business tomorrow.” For me, this was enough to reinforce…

Why You Need to Embrace Social Media to Get Ahead in Your Career

By Marketme | 30th January 2014

Whilst Facebook, Twitter, Google+ and the like are all tools we use in our everyday lives to catch up with friends and family, they have also become important in our career development, particularly when it comes to looking for new jobs. With the whole internet and social media sites at a potential employer’s disposal, it’s…

Vine, It’s not just for Tweens!

By Marketme | 28th January 2014

Vine, It’s not just for Tweens! One of the newest social medias to take the world by storm is Vine. Tweens and 20-somethings have a whole new outlet for their every non-prophetic thoughts and actions. You’re already scratching your head asking what is Vine and why? Well, more likely than not you’ve already been exposed…

#HashTags #HashTags Everywhere!

By Marketme | 28th January 2014

#Hashtags! #Hashtags Everywhere! #Weallknow you’ve seen #hashtags on about every #socialmedia website you come across these days with Twitter, Instagram, Pinterest and Facebook leading the way. You know, those absolutely mind-numbing, hair-pulling, make you want to scream-at-the-top-of-your-lungs posts where literally every word has the pound symbol, (yes, I’m going old school) and you’re pleading with…